Why CRM? Because the customer is your biggest strength. There are several thousand products and services around, but how many of us understand the people who use them?

Many companies fail to realize that the customer is the king. He is the one who makes the difference between a company’s success or failure, yet how many employees treat their customers with respect? Many a time, the treatment the customers receive is plain indifference, and sometimes even arrogance from the employees.

Why is this grave mistake so often overlooked by the companies? The answer lies in a company’s attitude towards its customers. Sevaral million dollars are spent yearly on marketing, striving to attract customers, often in vain. Why do only a lucky few companies manage in achieving this mammoth task?

Because most companies have extremely faulty customer support systems. They are not open to customer suggestions and more often than not, they do not provide the right channels for their customers to vent their ideas. This results in unhappy customers and eventually major losses.

So why choose CRM?

Customer Relationship Management (CRM) software assists in increasing efficiency, help the sales department in its efforts by boosting sales, and fundamentally contributes to the overall growth of the company through a comprehensive study of its potential customers.

The preferences of these potential customers are given their due consideration by using them to coordinate and implement a customer-centric business strategy for the company. This strategy primarily focuses on the customer and his/her suggestions. This eventually leads to maximum customer retention.

Effective CRM solutions help to reduce the time required for sales cycles by holding onto potential customers. Sales orders and revenue also increase as the company grows as a whole. CRM also brings about a reduction in costs and increases the availability and accessibility of crucial information which can make the difference between success and failure for a company.

CRM is enormously beneficial to the marketing team, as it boosts marketing activities by giving the marketing guys a clear picture of what exactly the customer needs are, so they can work accordingly.

In short, CRM aids in integrating all the essential information available in the company itself, from trusted outside sources, and serves to compile information about sales, marketing, market trends, employees, customer attitude and retention and much more.