For those who seek more sale leads, building a network of Microsites just may be the seo marketing strategy you need to implment for higher sales and profits. But what is a microsite? A Microsite is designed to meet separate objectives and has a separate Web address (URL) as a home page. Typically, a microsite resides on the same Web server and reflects the branding and overall visual design of the larger site with which it is associated. There are two basic reasons why you would want to engage in a microsite and seo strategy:

1. You are looking to develop more leads, thus using various URL addresses tied to key words and longtails.

2. You are a huge, major brand and you have Niche Markets that can be exploited with microsites.

One example of the proper use of microsites is Cooks. In this article, you can see the power and usage of a microsite. Microsites are gaining popularity in that they provide not only major brands to feature particular products of interest to niche markets, but the small business and entrepreneur can find it a cost-effective, guerilla marketing tactic to drive in more leads.

Ford sells many trucks and cars. But why only have Ford.com, when you can expand into huge fan bases with Mustang.com, F150.com, Classicfords.com, etc.

When proper research is done, you may find that there are a number of interests and target markets that your company or product may be able to cater to. If you sell wine, you know as well as I do that people can get pretty particular on what they love to drink. The Pinot Noir people may have zero interest in Merlot or Pinot Gris. Why not build a template and have a microsite for each type of wine to satisfy their needs, as well as how they search?

Versus depending on one mega website to be everything to everyone, realize that you have an option ot place more fishing lines into a large sea of fish, each of whom are looking for their own type of bait that will make them bite, and thus purchase more products and/or services from you.