Influencer marketing is one of the best ways to build your business and brand online quickly. It increases brand awareness and helps reach new audiences. Moreover, the current digital transformation and change in consumer behaviour have resulted in a massive boom in Influencer Marketing. 

Credibility is one of the primary reasons why influencer marketing is booming. Influencers are already established in their domain and have gained credibility amongst their followers. Businesses can leverage this trust and credibility by joining hands with influencers and marketing their products. Here is how influencer marketing can help:

• Amplifies your brand awareness and reach
• Establishes credibility amongst audiences
• Increases your engagement ratio
• Enhances your search engine rankings
• Boosts the conversion rate 
• Powers your content marketing strategy
• Helps to reach the audience affordably 
• Increases your sales and ROI
• Suits all types of businesses and brands
• Drives audience’s purchase decision
• Makes audiences become your brand promoter 

Influencer marketing is not a passing trend. It is here to stay and is slowly changing the nature of consumer-brand relationships in the digital marketing landscape. Seeking genuine recommendations, audiences turn to influencers they trust. Brands here have a tremendous opportunity to harness the power of influence and connect with influencers to build a solid and loyal consumer base through them. 

Though there are many benefits of influencer marketing, one of the challenging tasks for brands is to connect with the right influencer to make the most out of their campaign. It is where influencer marketing agencies in India come to the rescue.  

Understanding Influencer Marketing Agencies and Its Benefits 

Influencer marketing agencies in India are specialised agencies focusing on connecting brands to suitable influencers and managing the entire process. These agencies work all communication between the influencers and brands while creating strategic plans to achieve business goals. 

Here are some benefits of hiring the best Influencer Marketing Agency in India:

Access to Network Of Influencers

Influencer marketing agencies like Buzzfame have access to thousands of influencers across India. These agencies will use their connections to reach out to the best influencer that will be best suited for your niche. They know exactly who to look for to promote your product or services.  

Influencers Respond Better With Agencies

Top influencers are often loaded with emails from brands wanting to promote their products. Many times, these emails are missed out in the clutter. Influencers will probably respond faster when contacted by the agencies they already have a good relationship with. 

Experience and Expertise in the Field

Influencer marketing agencies in India deeply understand the influencer landscape. They keep pace with each social platform’s latest trends, best practices, and benefits. This kind of experience and expertise helps launch campaigns crafted with a seasoned approach.   

Save Time and Maximise Resources Efficiency

Finding, collaborating and negotiating with influencers can be time-consuming. Moreover, developing a plan and managing all aspects of an influencer marketing campaign with available resources can be painstaking. Agencies work on different variables with available resources to form an effective campaign so businesses can focus on their core operations, saving them time. 

High Probability of Campaign Success

Every band campaign requires a strategic plan and structured approach to run it successfully. Agencies with experience, industry knowledge, and effective planning ensure campaign objectives are successfully met. Moreover, constant campaign monitoring also gives agencies an edge to adjust the campaign if required. It increases the probability of campaign success and high ROI for brands.  

Creative and High-Quality Content

Any campaign’s success relies on the content’s quality. Influencer marketing agencies in India have talented, innovative teams that can produce eye-catching graphics compelling text and convey more in less time through attention-grabbing video. Many brands repurpose these campaigns in future, saving them costs and resources. 

While brands can run an influencer marketing campaign independently, the expertise, tools, networks, and strategic oversight offered by an influencer marketing agency can be much more effective. Hiring the best influencer marketing agency in India can be worth the investment. 

Top 10 Influencer Marketing Agencies in India

Find the list of 10 best and leading Indian influencer marketing agencies in no particular order.

1. BuzzFame

BuzzFame is the best influencer marketing agency in India that has successfully connected over 1000+ influencers with over 100+ brands, achieving a reach of over 50 million and a 10x engagement rate. Being a subsidiary of the popular digital marketing agency echoVME Digital, the influencer marketing agency has been doing wonders. 

The agency, founded by Sorav Jain, specializes in crafting customized influencer marketing strategies aligned with clients’ goals. With a proven track record of success, BuzzFame ensures that brands are paired with the right influencers to create engaging and authentic content that resonates with target audiences. 

Adopting a collaborative approach, the agency strongly emphasizes effective and prompt communication through influencer partnerships, driving results that often exceed client expectations. BuzzFame’s exclusive influencer club comprises a diverse network of influencers from various social media platforms and niches, making it an ideal choice for brands targeting a wide range of audiences.

2. Vavo Digital

Vavo Digital is the 2nd best data-driven influencer marketing agency in India that aims to revolutionize the traditional advertising landscape with influencer marketing. They offer comprehensive services, including hassle-free campaign management, handpicked influencer selection, deep campaign insights, and intelligent metrics to evaluate campaign effectiveness. Vavo Digital serves a diverse clientele across various categories such as food, finance, entertainment, parenting, and fashion & lifestyle. Their creator’s squad spans over 20 categories and includes more than 27,000 influencers in food, 15,000 in finance, 38,000 in entertainment, 19,000 in parenting, and 58,000 in fashion & lifestyle. The agency emphasizes working with both nano and micro-influencers, who connect with their audience at a deeper, more personal level.

3. The Media Ant

The Media Ant is India’s pioneering e-commerce platform dedicated to media buying. And it considered as the 3rd famous influencer marketing agency in India. Established in June 2012, the platform was designed to assist marketers in discovering non-traditional media across the nation on a unified online platform. By 2016, they had launched their “Create Campaign” dashboard, allowing users to book and purchase media directly through their platform. They also introduced 12th Cross, a marketplace for marketing services, and by the same year, they had opened branches in Mumbai and Delhi. In 2018, they also introduced 12th Cross, a marketplace for marketing services, and by the same year, they had opened branches in Mumbai and Delhi. In 2018, they expanded their reach by launching Media Ant Indonesia as a Media Listing Platform.

4. Confluencr

Confluencr is another famous India’s best influencer marketing agencies focusing on content-driven campaigns. With a team of over 70 members, they have successfully executed more than 500 brand campaigns and garnered over 1 billion content views. They offer various services, including YouTube and Instagram influencer marketing, meme marketing, and celebrity endorsements. Trusted by over 400 leading Indian brands, Confluencr has a diverse network of influencers across various genres. They strongly emphasise data analytics and measurement, ensuring that campaigns are optimized for maximum impact.

5. Chtrbox

Founded to revolutionize the influencer marketing landscape in India, Chtrbox is a technology-driven agency that automates influencer workflows for speed and scale. The agency boasts a robust technology platform that classifies, discovers, and selects influencers based on over 20 key data points, including relevance, authenticity, and brand safety. This data-driven approach allows Chtrbox to deliver measurable ROI for its clients. They have worked with over 80 leading brands and their agencies, leveraging their influencer network for various marketing needs such as research, sampling, content creation, and distribution.

6. Grynow

Grynow is 6th leading influencer marketing agency based in India. Founded over seven years ago, the agency has executed over 30,000 personalized influencer campaigns and is trusted by over 1,000 top-notch brands. With over 2.5 lakh content creators and social media influencers network, Grynow specializes in offering 360-degree influencer marketing campaign solutions across platforms like YouTube, Instagram, Snapchat, Facebook, Twitter, and LinkedIn. The agency was awarded by the Economic Times for the best campaign in 2022 and has a global presence, including countries like the US, UK, Indonesia, Philippines, and the Middle East.

7. What’s The Word

What’s The Word, commonly known as WORD, is an influencer marketing agency in India under the Alchemy Group. The agency focuses on connecting brands with influential voices on social media. They offer a full suite of services, including strategy development, content creation, and campaign execution. Their in-house team comprises specialists in various domains, such as strategy, production, digital marketing, and social media. Although the exact year of founding and the CEO’s name were unavailable, the agency has built a robust network of over 30,000 handpicked influencers and has collaborated with over 350 brands.

8. Influglue

Influglue is a technology-driven influencer marketing agency based in India. The agency connects small to medium-sized brands with content creators and micro-influencers across various platforms like Instagram, Facebook, YouTube, and blogs. They offer multiple services, including influencer marketing, social media marketing, content marketing, and brand promotion. Influglue is one of the fastest-growing agencies in the sector and works across multiple business categories such as auto, beauty, education, fitness, food, and more. They provide measurable engagement opportunities for brands and agencies.

9. WhizCo

WhizCo is next leading influencer marketing agency in India, specialising in creating impactful campaigns connecting brands with influential individuals. The agency boasts a vast network of over 100,000 influencers across various niches and languages. They offer end-to-end campaign management services, ensuring a hassle-free experience for their clients. WhizCo has garnered significant reach and has been trusted by over 500 brands. They have also received prestigious awards like “Bootstrapped Business of the Year” at the Entrepreneur Awards 2022 and “Startup of the Year Award” at the Naya Bharat SME Awards 2021.

10. Influencer.In

Influencer.in is a well known influencer marketing agency in India specialising in fully managed influencer initiatives. They boast a network of over 100,000 creators and have collaborated with over 200 brands. The agency has enabled significant reach for various campaigns, such as helping Flipkart reach 2.3 million users for their Big Billion Days Sale and achieving 7.1 million views for IGP.com. They offer multiple services, including creative imagination, scripting, and real-time performance tracking. The agency has a team of 50+ members spread across 4 locations.

In a Nutshell

Hiring a reliable influencer marketing agency in India can be challenging with so many options. If you want to grow your online community, build brand credibility, or promote your product, BuzzFame can help. 

It is a premium influencer marketing platform connecting your brand with top social media influencers to achieve your business goals. BuzzFame has solid connections and partnerships with over 500 top influencers in India, having a huge follower base. 

Whether you are looking to connect with celebrity influencers, food bloggers, or fashion influencers, BuzzFame has got your back. We will help you find the right influencer for your brand to take your campaign to the next level. Contact BuzzFame and get the ball rolling. 

Influencer Marketing Agencies in India FAQs

Which is the best influencer marketing agency in India?

BuzzFame is one of the best influencer marketing agencies in India that has successfully connected over 500 influencers with more than 25 brands, achieving a reach of over 50 million and a 10x engagement rate. BuzzFame’s exclusive influencer club comprises a diverse network of influencers from various social media platforms and niches, making it an ideal choice for brands targeting a wide range of audiences.

Is influencer marketing effective?

When performed correctly, influencer marketing can be highly effective. It helps brands leverage the trust and credibility influencers have built with their followers, leading to increased brand awareness and sales. By joining hands with India’s best influencer marketing agency, you can make the most of your influencer marketing campaign. 

Why is hiring an influencer marketing agency helpful?

Hiring an influencer marketing agency in India provides expertise in locating the right influencers, implementing effective campaigns, and tracking results, leading to a high return on investment while saving you time and effort.   

How do I choose the right influencer for my brand?

Consider an influencer’s audience alignment, authenticity, engagement rate, content quality and consistency, and past collaboration to choose the right influencer. However, the best way is to partner with an influencer marketing agency that can get this job done for you.