Crypto has brought together some of the brightest minds from other industries to collectively work on the new generation of tech projects such as crypto engine. However, even though these gifted individuals have extensive knowledge of software and finance, that doesn’t mean they know anything when it comes to marketing, digital or traditional. 

Therefore, if an efficient marketing plan isn’t implemented to attract users then it could cause time to be wasted, along with unnecessary costs and resources being used. Below we’ve listed some of the different avenues that can be explored when trying to reach your target market. 

Keep in mind that no crypto business is the same, therefore the options will vary in effectiveness, but knowing all the main approaches will help determine which is best-suited rather than stumbling across it later down the line.

Branding and Promotion 

By using this technique, cryptocurrency exchanges can look to carry out certain activities to locate new users and increase their overall customer base. To ensure the campaign is successful it’s recommended that some responsibilities should be given to management within the company and part of them should be outsourced to a digital marketing expert. 

Preparing and setting goals – Although it may sound simple, goal setting is necessary. This should be given to business owners and top management to determine the specific objectives that the marketing campaign sets to achieve. For example, calculating the estimated ROI needed once the plan begins. 

Awareness campaign – From this approach, it helps to promote the crypto exchange through the creation of content. To break this down further it can be split into 3 segments that must be carried out:

• Creating a marketing strategy
• Producing informational content
• Using SEO (search engine optimisation) best practices. 

Advertising and PR

The next marketing activity that can be used is advertising and PR. This includes the use of direct payment to acquire new leads through various platforms. The options available can be categorised into the following sections:

• Collaborating with Media firms 
• Working with influencers
• The use of affiliate programs
• Native banner 

Co-operating with Media firms – This includes writing and then releasing articles or press releases that talk about the crypto exchange on sites that have large crypto followings. 

Influencers – Businesses can tap into influencers such as respected crypto traders that can help promote the exchange.

Affiliate programs – Through behavioural targeting, an affiliate network can allow the exchange to sign up new members while paying the affiliate marketers a fixed amount per conversion.

Native banner – Unlike other ads which are noticeable, native banner ads can help a crypto exchange advertise their business with ads that appear in different places naturally. This can include social media feeds or recommended content on crypto web pages.

Industry Events

Although events have slowed dramatically during the pandemic, they are starting to gain some traction again. There are now many great virtual events and those that have a hybrid audience of virtual and real-life attendees. Events provide the opportunity for a crypto exchange to network and interact with the community. 

Different approaches can be taken for this method, they include creating a team that specialises in going to conferences to talk about the business, hosting events themselves, or just attending and networking. 

To Wrap Things Up

No matter the choice, a thorough plan must be in place to ensure the goals created are within reach.

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