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6 Tips for Attracting Customers to Your Bar: The growing competition in the bar business has made it vital to present yourself to the clientele in an appealing way. This demands unique ideas and consistency in delivering quality services to bring in the crowds. Here, we look at five tips for attracting customers to your bar.

1. Run recurring events

An efficient way to stir up your bar business is by regularly running events to charm the local audience. Whether you choose to settle on a mixology event, happy hours, or themed nights, ensure these core activities are audience-centred and fun. This will propel more families and groups of friends to visit your place,

2. Nothing beats good food

Few things keep customers coming back like a great drink and food pairing, as there is always a craving to eat something once you start drinking. This does not have to mean turning into a full-time restaurant and bar; instead, you can run a mini-kitchen that whips out food quickly.

3. Radiate through good music and entertainment

Among the costly mistakes to avoid when running a bar is not prioritizing your customer’s entertainment. The mood at your bar is primarily dictated by the quality of the music played and how well it suits your audience.  This calls for an in-depth understanding of your target audience and preferred music genres that you should always prioritize. Another excellent idea is to give your customers more control over the playlist by allowing them to suggest songs.

4. Be visible locally

An effective channel for boosting your popularity is to harness the power of online visibility by focusing on local SEO and advertising. The vital steps to take include:

• Get found on Google maps by claiming your Google My Business Listing.
• Get listed on all popular local business directories
• Run social media pages for your bar
• Encourage online reviews and ratings

5. Keep your current audience closer

A true competitive edge in the hospitality and entertainment industry is always attained through word-of-mouth marketing, which results from satisfied customers. Before investing in other costly marketing ventures, it is best to focus on your current audience. Go out of the way to give your customers extra attention, curate your menu to suit their tastes, and give them exclusive discounts on their big days such as birthdays or anniversaries.

6. Leverage traditional advertising

Enhance your bar’s visibility by using traditional advertising methods to draw attention from the local neighbourhoods and gain more customers. Some of the best actions you can take include:

• Creating and distributing flyers to pedestrians
• Hanging banners around your facility
• Putting up posters in locations with heavy traffic
• Setting up outdoor signage and LED signs 
• Giving your patrons freebies such as t-shirts, caps, and beer mugs with your bar’s logo
• Using local radio and TV station to announce your upcoming events and special offers

Endnote

You need to be innovative and sensitive to customer demands to run a successful bar in any locale. Utilizing these tips and thinking on your feet will help your bar to grow and thrive.

6 Tips for Attracting Customers to Your Bar

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