The right marketing plan is what small and medium miniature golf courses need to compete with bigger competitors.
They can even go ahead to outperform them in terms of winning fun seeking people over and sales. Every business needs a good marketing plan to thrive.
Plonk! Golf Shoreditch. The latest indoor minigolf course from the team @plonkgolf. It opened this month.
The course was the 860th visited overall on our Crazy World of Minigolf. It’s the 822nd we’ve visited in the British Isles.#minigolf #miniaturegolf #crazygolf #plonkgolf pic.twitter.com/qQ5MsmZLrQ
— Richard Gottfried (@putting_gott) March 30, 2019
There are several marketing factors that influence businesses bottom line profitability. If the right marketing tactics and techniques are deployed, a miniature golf course business can experience an increase in its brand footprint.
Staffing Expertise
This is one aspect that can make or mar the execution of a marketing strategy. Assigning duties to staff for the execution phase is usually easier than coming up with marketing strategies.
You will find many owners taking on the role of marketer-in-chief, adding more burden their already tight schedule with more responsibilities.
In order to record better success in marketing their miniature golf courses businesses, owners recruit external marketing experts who are specialized in time management and improved performance.
It is recommended that miniature golf courses business owners should break down marketing activities into objectives, and focus on the key messaging of the marketing campaign in order to increase performance.
Market Segmentation
With the current marketing tools, marketing a miniature golf courses business to the large marketplace is possible.
Market segmentation as a strategy has been deployed for many decades and it has been instrumental in enabling small businesses to gain a chunk of the market share in their respective sectors, even in the face of competition from bigger businesses.
By deploying some of your resources on customers within your market segment, you can facilitate market segmentation by using a filtered mailing list. There are list providers who cut across different segments and can accommodate your miniature gold courses business marketing goals.
5 Easy Tips To Improve Your Mini-golf Skillshttps://t.co/SmL9meNVJ4@camdenmarket @peckhamlevels #shoreditch @hornimanmuseum pic.twitter.com/ZKo2OPUgch
— Plonk Golf (@plonkgolf) April 1, 2019
Sponsorships
Team and event sponsorships have been proven to be effective time and time again – it is a fantastic method of creating brand awareness and raising the public perception or profile of miniature golf courses businesses.
The objective here is to increase sales by creating better brand visibility and goodwill for your business or the product and service you are offering.
On the other side, if your sponsorship effort is not deliberate, you might end up spending a lot of money and gaining little or no return for your investment.
The most important thing is to tie your sponsorship around events that will be attended by customers who regularly visit miniature golf courses. If you come to the realization that you are not going to achieve much from a particular sponsorship scenario, it is better to withdraw your support, especially if it will damage the image and perception of your brand.
Social Media
It’s hard to think of an easier way to reach out to your potential miniature golf courses customers than engaging with social media users from platforms like FB, Twitter, Reddit and others.
It is easy to find potential customers and engage with them directly. There are various tools that can make your social media engagement more effective if deployed strategically.
Website
Your miniature golf courses business needs a website – having a website has become a standard business practice.
That’s one of the many ways that your business can truly be visible as everybody will not get the chance to visit and then decide if they want to keep visiting.
Many customers will first Google search your miniature golf courses business looking for a website so that they can see pictures of your golf courses.
A good example of a miniature golf courses business website is plonkgolf.co.uk
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New research : How to leverage next-gen CCM – TheMarketingblog https://t.co/cfnTuNMOrO pic.twitter.com/66Epnscrvh
— Will Corry (@slievemore) April 10, 2019
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