Have you ever thought about what makes one person more referable than another?

Are there things you can do to make you a more referable person?

Dan Sullivan of Strategic Coach thinks so. He teaches what he calls the 4 Referability Habits.

Referrals play a key part in every consultant and coaches’ marketing system. For many of them, a strong referral system may be the only marketing they need to meet their goals.

That’s why this blog contains a lot of posts about various tools and techniques for implementing a referral system.

These tips usually consist of ways to identify referral partners, techniques for having conversations about referrals, and tools for helping us consistently stay in touch and follow up with our referral partners.

But what about us, personally? Are we referable? Have you ever stopped to think about what makes a person referable?

4 Referability Habits

I first learned of the Referability habits when I was listening to an interview with Dan Sullivan of Strategic Coach. In the interview, Dan talked about his concept of referability — being someone whom your best customers want to introduce to other people like them. He further outlined these 4 Referability Habits:

1. Show up on time.
2. Do what you say.
3. Finish what you start.
4. Say please and thank you.

Sounds simple, right? Simple, but not easy. In order for these to be “habits” we have to deliver on these promises day in and day out.

We hear a lot of talk about the importance of building relationships in our marketing. At first blush, this seems like common sense. But when it comes to executing,  we are often unsure how to go about doing it.

I believe one great place to start is to develop Sullivan’s 4 referability habits. Make them your own and I believe your referability and your relationships will improve  – both personal and professional.