Social good is part of our work here at Inner Architect.  Investopedia defines social good this way: “Also known as “common good,” social good can trace its history to Ancient Greece philosophers and implies a positive impact on individuals or society in general. It also provides the basis for charity or philanthropic work.” Although we support a number of different programs in the Marin County community, our original platform began with our work helping jobseekers over the age of 40. These people are often overwhelmed with their job loss and apprehensive in taking the next steps into a new career.

Social Good: Building a Business Plan for Your Job Search

Age discrimination and bias continues to hamper jobseekers over the age of 40. Instead of feeding the stereotypes that plague older jobseekers, you can build a business plan and take control of your search. You are the product and you are in charge of selling “you.”

In our presentation, we will identify what Inner Architect does to generate new clients. The emphasis is on the “what” and not the how-to because the how-to can be answered through research. The key points of interest include:

• Mindset that seeking employment is a fulltime job
• Targeted lists of prospects (companies, hiring managers, recruiters)
• Email marketing to your lists
• Capture the top 10 spots on a Google search of your name
• Writing
• Public speaking is a differentiating factor
• Networking
• Aggressively following up using the phone and visiting the company
• Knowledge of how Facebook, Twitter, Linkedin work
• Critical thinking, solution based thinking the differentiating factor

Inner Architect: How to Build the Life You Were Designed to Live

Susan Hanshaw, Founding Principal of Inner Architect, faced a daunting time in her life 15 years ago. Torn between a thriving corporate career filled with monetary rewards and prestige and a feeling of complete emptiness for a career that was unsatisfying on many levels, Susan left her corporate job. Her journey away from the corporate world provides the substances for her book which is a step by step guide to creating a life you will love. Inner Architect: How to Build the Life You Were Designed to Live.

What is most important, besides the method the book helps job seekers organize their efforts, is the advice about the emotional side of a person’s transition. From the very real and frightening fear of how to financially survive to the aftermath of feelings of inadequacy that can follow a job loss, the reader is supported with a roadmap on how to move forward. This roadmap includes 6 Phases.

Phase 1: Considering Change helps you recognize your choices, how your values validate our unhappiness, and how to use prior experience as a model for change.

Phase 2: Designing a Job You Love includes how to claim your right to love your job, how to believe your potential is unlimited, and how to discover your passions and purpose.

Phase 3: Breaking Through Fear showcases how to eliminate your fear of money, how to strengthen your belief in yourself, and how to trust your heart and instincts.

Phase 4: Creating Your Plan emphasizes the importance of a plan and how to create one.

Phase 5: Building from the Inside Out discusses how your thoughts and words influence your outcome, how to use visualization to build your new life, and how to develop habits that consciously create what you want.

Phase 6: Moving into Your New Life shows the importance of claiming your new life and how to do it. Next, Susan illustrates how to break through the insecurities of being new, and how to break through barriers to success.

Social Good Exercises

Similar to when you donate your money or time to a worthy cause, you should consider “you” a social good project. In Inner Architect, there are 12 Exercises ranging from topics such as purpose clues, purpose income, to emotional concerns like personal fear, trust, and best life vision. The reader is taken on a journey, Susan’s emotional departure from her job, and asked to visualize and write down their journey and desired outcome. Planning, preparation, passion, desire, and belief are all themes that are brought to the forefront. The question eventually becomes: what am I willing to do, able to believe, and ready to embrace on the journey of change, discovery, and reinvention?

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