Today’s post is yet another recap of one of the awesome sessions I attended at Social Media Week Lima 2018. I’ll try and sum up some of the things that caught my attention the most, so it makes sense. Highlighted this week is Angus Nelson, speaker, and blogger on the Those Crazy Nelsons blog!
One of the first things Angus talked about was ROI – Return on intention. He said we need to start focusing on the WHY. What’s our target? Who’s our audience? What’s our goal … how will we measure it? How will we get involved in people’s lives? All great questions to ask ourselves. Right?
He talked about your SOW – statement of worth. Not our mission statement, but our statement of worth! Something else to think about. He said “opportunities are inviting … change is hard,” and then went on to talk about our Value Proposition, and gave the example to follow as “we are X that does Y for Z so they can (super power).” I wrote the following using his formula. What do you think? Does it show our worth?
We are an online marketing support company that partners with professional speakers and coaches to help them get out, and stay out, of marketing overwhelm so they can get back to doing what they do best and start turning their time into money.
I started my business back in 1991. Yes, that was before the Internet came into play. Boy have times changed since then, and I’ve had to change right along with them. Change was mandatory for me if I wanted to stay in business. Due to the Internet and changes in technology, we went from a Secretarial/Resume company, to virtual assistance, to online Marketing support.
We need to create Raving Fans … reward the client for being a client … create loyalty. That means we need to (as Angus put it) “go deep to go high.” We need to niche our services so we can really zero in on the specifics regarding the services we provide. Not just throw out a wide net and try to serve everyone, but pick a specific type of service and/or specific industry so we can be more focused, and really be experts in what we do. Being an expert in your field will better serve your clients, as you’ll be able to help them in a much better capacity.
He said … “snowballs, not snowflakes. Community, not self.” Who is our community? Think movement, not marketing, and keep articulating our value proposition.
To finish this off, here are some of the other things I specifically took note of while he was speaking. Remember, he spoke on “honing your humanity!”
- “Don’t wait till things are perfect … get it out there and iterate along the way … good enough is good enough!” – Angus Nelson
- Develop a community around your brand, product, or service (what are the niches around your brand?)
- Inspire freedom, underwhelm, growth, less stress
- Provide value, offerings, discounts, meaningful interaction, special events, access
- Empower your raving fans … have a blog on your website, invite fans into your campaigns, treat as peers, create long-term relationships, offer incentives
How can you implement some of these things and hone your humanity?
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