Keyword Use Factors

The following components relate to the use of search terms in determining the rank of a particular page.

Keyword Use in

Title Tag
Body Text
The Relationship of Body Text Content to Keywords
Keyword Use in H1 Tag
Keyword Use in Domain Name & Page URL
Link Popularity within the Site’s Internal Link Structure
Quality/Relevance of Links to External Sites/Pages
Age of Document
Amount of Indexable Text Content
Quality of the Document Content (as measured algorithmically)
Global Link Popularity of Site
Age of Site
Topical Relevance of Inbound Links to Site
Link Popularity of Site in Topical Community
Rate of New Inbound Links to Sit
Anchor Text of Inbound Link
Global Link Popularity of Linking Site
Topical Relationship of Linking Page
Link Popularity of Site in Topical Community
Age of Link

Negative Ranking Attributes

• Inaccessible Server to Bots.
• Content Very Similar or Duplicate of Existing Content in the Index.
• External Links to Low Quality/Spam Sites.
• Duplicate Title/Meta Tags on Many Pages.
• Overuse of Targeted Keywords (Stuffing/Spamming).

• No use of keywords on the page
• No Headers
• Duplicate Titles & Meta
• Duplicate Pages
• Code Overload
• Broken Links & Pages
• No Alt Tags
• Text in Images

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