Perhaps you've just found yourself unemployed and wondering how you're going to find next months mortgage payment or on a bigger scale you're just sick of your 9-5 job and want to get out of the rut that you've been stuck in for so long.

So, you turn to the internet to search for some life changing opportunity but looking for an online Business Opportunity on the internet is like looking out into space on a moonless night in the desert. There are literally millions of opportunities out there to choose from and to the new or inexperienced opportunity seeker the task of finding the right one can be daunting. Try a Google search on 'online business opportunity' and you'll get over 60 million articles to choose from.

And, there seems to be so many shining stars. How do you find the best one? It can be a frustrating and time consuming experience looking for that life changing business opportunity.

The solution to finding the best online self employed business opportunity lies in research. Research that only you can do. Beware of relying on any supposedly unbiased reviews because if you do find any, they are normally so cleverly disguised that ultimately they funnel you into their business opportunity before you realize what happened.
So, if you want to find the best online business opportunity here's what you need to look for:

• An online business opportunity with a marketing system that allows you to sell multiple low end and high end products. Why? Because in most cases low end products will only cover your expenses and you need high end products to make a realistic income.
• Give preference to a business opportunity which sells information, education or both and not a business which sells a physical product. Why? The internet is already full of people selling every kind of miracle berry juice or natural soap - and remember my first point - do they have a high end product? Information and education are the most valuable commodities on the internet and always will be and both provide the opportunity to sell low and high end products.
• Look for a business that already has a well established turn key or automated marketing system in place. Why? Because the biggest challenge you have when starting any online business will be generating leads. The only successful way to do this is by having an automated marketing system that works for you 24/7 even when you are asleep. Without this you will not be able to compete or generate the leads you need to succeed.
• Find a business that provides online support and training not just in what they sell but everything you need to be a successful internet marketer. This should include essential training you may need in areas like blogging and Word Press development, Google Ad Words, copy writing, article marketing, creating videos, press releases, email marketing, keyword research, writing e books, website creation and social media development.
• Ignore all income claims by any business opportunity you research. As we say in the finance world about investment performance - past performance is no guarantee of future performance. What you earn or don't earn has no relationship to what others have done in the business before you. Your success will depend solely on your effort and desire to succeed and if you choose a business opportunity based on the above criteria you will be on the right path to finding that shining star.


Rob Bourne has been involved in the financial services industry for over 35 years. A practicing financial adviser he now focuses on the need for people to be better informed through realistic and down-to-earth financial planning and education. The aim is to help working class people make informed decisions on financial investments and business opportunities.
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