2009-05-28 15:35
Alan Rosenspan gave a presentation at the DMA Annual Conference last year called "Better, Cheaper, Faster."In his presentation he stressed that the single best way to make something cheaper… Read More
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Small Business Marketing Tools and Ideas. Eveything you need to improve your bottom line. Articles, marketing facts, free resources, tools, and marketing articles.
2009-05-04 14:00
Extend Your Reach with MailAs brands zero in on engagement as a key marketing battleground in 2009, mail remains a potent weapon.With consumer spending sliding and the economy in a downturn… Read More
2009-04-08 15:30
Every gardener loves the satisfaction of creating a well-crafted design on his front lawn with just a few pushes of the old John Deere. Wilkinson and JWT are apparently banking on this love… Read More
2009-02-03 18:16
Ways to improve your response__________________________________________________Add value.Imagine if you opened a Fortune Cookie and the message was “Try our delicious desserts.”… Read More
2009-02-03 18:15
Interesting ads from the 1930s Read More
2009-01-26 17:14
Ways to improve response:__________________________________________________Target the right people.You don’t want to try to sell lawn mowers to people who live in apartments. It’… Read More
2009-01-21 00:07
Ways to Improve Your Response The Outer Envelope: __________________________________________________ Highlight your offer.If you have a tempting offer, put it right on the outer envelope and… Read More
2009-01-16 17:42
When Sam Walton, founder of Wal-Mart was asked what he was going to do about the recession, he answered: "We don´t plan to participate." What he really meant was that he saw the slowdo… Read More
2009-01-12 18:38
Ways to Improve Your ResponseThe Outer Envelope:__________________________________________________ Ask a provocative question.One of the world’s best copywriters, Bill Jaymee, created… Read More
2008-07-10 14:15
Roy Wollen, President of Database Insight LLC and long time database marketing consultant, showed the chart below on a slide at a recent direct marketing conference – highlighting a co… Read More
2008-07-09 21:53
Most people haven’t realized it yet, but postcards can offer many of the same benefits as direct mail and e-mail. Not only are they cheap, but also easier to mail than solo envelope ma… Read More
2008-05-15 18:19
Our environment is saturated with advertising, which makes it increasingly difficult for companies to differentiate themselves from the pack. For the most part, the strategy of advertising i… Read More
2008-03-18 21:46
Guerilla Marketing is nothing new, but new approaches have caught the eyes of major companies due to the works of a firm in Madrid Spain. Here at Royall Mediahref>, we've been trying to… Read More
Philips Luma Live Light Textures - New Light Advertising - Advertising Methods - Advertising Mediums
2008-02-06 16:38
A new medium for advertising, just about anywhere... and boy does it look cool Read More
2007-12-14 16:28
The Orlando Addy's event is an awards show every year which recognizes the most creative agencies for their creativity in marketing and advertising campaigns. What better place to show off… Read More
2007-12-14 16:25
Copy States: At this moment, your bum is completely exposed. If it were in a sexy pair of jeans, it would attract attention all the time! Read More
2007-12-07 19:26
2007-11-10 13:26
Eskom's Latest Marketing Campaign - another great billboard Read More
2007-10-21 13:46
Subtle but genius billboard advertisement! Keep the creativity flowing! Read More
2007-08-02 02:01
I wanted to share the creative process with you on our new brochure. From the get-go as a creative company, we knew our next brochure couldn't be the "standard" that everyone else has. We… Read More
2007-07-31 21:26
I hope these advertisements can provide you and your business some inspiration Read More
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