This episode is part 2 in a 3-part series on communications that I developed with my good friend Nikki Elledge Brown. Nikki’s known online as The Communication Stylist® and creator of A Course About Copy® and she’s on a mission to help entrepreneurs communicate with more clarity and confidence. To catch part 1, click here. 

Before we launch into the Episode, I want to let you know about a special opportunity to attend a FREE training with me + Nikki later this month.

On August 23rd, we’ll be hosting the “Master Your Message Workshop,” a live webinar where we’ll help you Write a site that sells and walk you through our secrets to creating a profitable digital storefront. Plus, we’ll be fielding your questions LIVE at the end of the training!

This training is perfect for you if…

You know it’s important to make a great impression on your website…but you’re just not there yet…

You’re TIRED of staring at the blank page with NO idea what to write…

You don’t have TIME to research 1.4 squillion ways to write any one given page…much less the whole site!

You don’t want to pay $$$$s to copywriters when you may change your mind (+ offers) next week #entrepreneurship…

You really DO want to be your own best spokesperson…

You want a site that SELLS (to your dreamies) for you ASAP.

We’ll show you how to:

• Create a strategic vision for your site as your digi-storefront
• Get crystal clear on the purpose of each page of your site
• Identify (+ implement) simple tweaks to inspire the right visitors to take action
• Collect valuable feedback you can (+ actually want to) use in your writing
• Write a smart, authentic about page (+bio) that you AND your dream clients will love
• Plus we’ll have a Q&A and a sweet bonus offer!

This training is loaded with value and we’re offering it for free just this once, so be sure to reserve your spot today. Take a minute to sign up now (we’ll wait for you), and then we’ll get into today’s new episode.

Click below to reserve your spot on the guest list!

Don’t want to wait a week to dive into your copy and start mastering your message? We’ve got you covered.

In today’s episode of She Takes on The World TV Nikki and I are going to give you a taste of what we’ll be teaching in next week’s webinar and give you some “homework” to get prepped for the big event!

In this installment, we’re going to cover how to write effective copy that actually sounds like YOU, and introduce you to a key tool in your communications kit, a little something we like to call “The BFF Test.”

So why is it so important to be able to write “conversational” copy and just how to do you do that? And what’s this BFF Test all about?! Find out in today’s video:

If you loved this video we would love for you to share on social media. Here’s a couple tweetables you can use:

Help people hear you before they hire you. Write like you’d speak to your clients + customers. (Click to tweet)

”It doesn’t need to be perfect; it just needs to be shared.” (Click to tweet)

Last but not least, with each new episode of She Takes on the World TV we now offer a FREE bonus worksheet, exclusively for our amazing tribe of subscribers. This week’s PDF download is “10 Fun Tips + Tricks For Writing Copy That Sounds Like YOU” – a worksheet with 10 fun exercises you can use to help the “real” you shine through in your writing.

At She Takes on the World and in our signature incubator The Conquer Club, we are all about helping entrepreneurs actually take action and implement because let’s be honest, inspiration without implementation is kinda meaningless! So you can look forward to free workbooks and downloads with each of our episodes as a subscriber.

Click on the link below to receive this week’s bonus worksheet and be signed up to receive new freebies and episodes as we release them.

My actionable for you this week is to write a post – on your blog or social media – and use your worksheet to take The BFF Test to make sure it sounds like you, and PUBLISH so you can get feedback.

Be sure to leave a comment on the episode below and let me know if you have any questions about this exercise, and for extra credit, share a link to your “BFF-friendly” post below.

Remember it doesn’t need to be perfect; it just needs to be shared.

If sharing is scary for you, you’ll LOVE our next episode where we’ll talk about pitching yourself with confidence.

Love and success,