Book Review: Get Seen
There are a lot of marketers who are resistant to video marketing. This is especially true of small business owners, which is difficult for me to understand. Video is (at this point) surprisingly effective in generating an audience. People love to watch TV, and many like to "see" and "know" the person behind a business or Website.
Small Business Owners are Naturals on Video
Successful small business owners are almost always "likeable". If they're not gregarious, they don't stay in business very long. If customers have a choice between two businesses, of equal quality, they'll choose the business with the owner or staff that they "like". If you have a successful business, I can assure you that people like you when they first meet you, and on all the subsequent occasions that they work with you.
Video gives you a chance to use that important business asset, "likeability" to generate more business. You don't have to sound like a newscaster, or movie star, just be yourself. Even more important, you get to talk about your favorite subject, your business, and how it serves its customers. You can demonstrate your knowledge in your subject field, and wax poetic about all the details in your field.
Get Seen, by Steve Garfield
I like this book for many reasons, it is comprehensive, detailed, yet easy to read. Garfield makes creating online videos seem like the easiest and most natural thing for any marketer to be doing. His book also shows how you can distribute your videos across multiple platforms and track your "views."
Right now, it is still possible to "get seen" with video marketing. A year from now, who knows? That's the way it is with social media, what works today, may not work tomorrow. Today, however, it's time to make a video.
Below is a link to the book on Amazon. This is not a sponsored review, I just really like this book. Well done, Steve.
There are a lot of marketers who are resistant to video marketing. This is especially true of small business owners, which is difficult for me to understand. Video is (at this point) surprisingly effective in generating an audience. People love to watch TV, and many like to "see" and "know" the person behind a business or Website.
Small Business Owners are Naturals on Video
Successful small business owners are almost always "likeable". If they're not gregarious, they don't stay in business very long. If customers have a choice between two businesses, of equal quality, they'll choose the business with the owner or staff that they "like". If you have a successful business, I can assure you that people like you when they first meet you, and on all the subsequent occasions that they work with you.
Video gives you a chance to use that important business asset, "likeability" to generate more business. You don't have to sound like a newscaster, or movie star, just be yourself. Even more important, you get to talk about your favorite subject, your business, and how it serves its customers. You can demonstrate your knowledge in your subject field, and wax poetic about all the details in your field.
Get Seen, by Steve Garfield
I like this book for many reasons, it is comprehensive, detailed, yet easy to read. Garfield makes creating online videos seem like the easiest and most natural thing for any marketer to be doing. His book also shows how you can distribute your videos across multiple platforms and track your "views."
Right now, it is still possible to "get seen" with video marketing. A year from now, who knows? That's the way it is with social media, what works today, may not work tomorrow. Today, however, it's time to make a video.
Below is a link to the book on Amazon. This is not a sponsored review, I just really like this book. Well done, Steve.
