Sure there are a lot of great players and teams in the Super Bowl. And as much as I enjoy watching football, I really enjoy the halftime show and the ads in this game.

The Super Bowl commercials cost north of $5 million each or >$160,000 per second. In 1973, the average Super Bowl commercial cost only $100,000.

This year’s list of advertisers is very familiar:

• Hyundai
• M&Ms
• Doritos
• Bud Light
• Avocados from Mexico
• Groupon
• Stella Artois

Is it worth it? Some of the greatest brands have made the Super Bowl their home and some of their messages have become infinitely famous from Monster.com’s “When I Grow Up” ad to Apple’s “1984” ad. Would the “Mean Joe Greene” Coca-Cola commercial really have caught on if it hadn’t aired in the Super Bowl? And would “Wassup?” have been such a meme and used eight years later without the super audience? It’s the Biggest audience amassed for one event, so it is bound to make special things happen when humor, emotion, messaging and brand align.

Is it worth it knowing that nearly 20% say they watch the Super Bowl for the commercials? No ad skipping here.

Is it worth it when the talk value the next day is almost as powerful as the actual ad running? Social media without the media. “Did you see that PuppyMonkeyBaby ad, dude?” Why yes, tell me about it again. Just don’t be caught saying, “Dilly dilly.”

People have been debating the value of Super Bowl ads since Super Bowl 1. It’s the world’s biggest stage, so it is a place where the biggest brands play.  Let’s just hope the Russians don’t find a way to hack into it.