Most shoppers associate Best Buy with electronics and gadgets, but the retailer will be expanding its offerings to include home Exercise Equipment as well. The retailer recently announced that over 100 of its stores will sell high-tech fitness equipment for homes by year-end. The new collection of equipment is already available online.

The New Selection

The expanded inventory now includes tech-driven rollers made by Hyperice, Hydrow connected rowing machines, NordicTrack connected treadmills, Flywheel Home Bikes, and NormaTec compression recovery systems.

Part of a Health Commitment

According to Best Buy, this new collection of Exercise equipment is part of the company’s increasing commitment to health. That initiative includes the acquisition of GreatCall last year. GreatCall is a connected health leader for active aging, offering simple mobile products as well as customer care services to help older adults with independent living. The inclusion of fitness equipment in its inventory reflects how Best Buy is doubling down on its commitment to health and wellbeing.

Taking Advantage of the Health Boom

With its expansion into home exercise equipment, Best Buy will be able to take advantage of the increased interest in boutique workouts and at-home fitness. The perfect example is Peloton, an on-demand fitness company focused on promoting home workouts, just filed for an IPO and offers $2,000 and $4,000 cardio machines plus monthly subscriptions.

What Best Buy Says About the Decision

Best Buy CMO Jason Bonfig explained that the connection between technology and fitness is growing. Thanks to the company’s knowledge of technology, it is able to live up to its promise to consumers to enrich their lives via tech, including in health and wellness.

What Others Say

Analysts indicate that this move should help drive more customers to Best Buy. The inclusion of home exercise equipment reinforces the store’s efforts to add value and remain competitive. This is particularly important in the age of online retailers as Best Buy has managed to hold its own even against big names like Amazon. With this latest move, Best Buy is truly demonstrating its ability to cross-sell and to appeal to a wider customer base.

The selection of home exercise equipment is already available online via the Best Buy website. The company has not yet announced a specific timeline for when this collection of home exercise equipment will come to its stores.

Source:

https://finance.yahoo.com/news/best-buy-to-sell-flywheel-bikes-normatec-hyperice-hydrow-120948092.html

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