It is natural for questions to arise when Shopping. A recent study shows that shoppers are more likely to look for answers themselves via their smartphones instead of asking for help. This comes from a survey that RetailMeNot recently released.

Statistics

According to the study, 85 percent of Americans still shop in actual physical stores. People visit an average of up to three stores every week. Although millennials visit an average of four and Gen Z-ers visit an average of 5.25.

When in-store, 69 percent of shoppers would rather look at product reviews on their phone as opposed to asking an associate for help. When it comes to asking about promotions, 53 percent would use their phones. To supplement the reliance on smartphones when shopping, 49 percent of people have an app for discounts and deals. Some 65 percent of shoppers place heavy importance on the ability to use in-store coupons.

Takeaway From the Report

The report shows a strong preference by shoppers to combine offline shopping activity with online shopping. Their goal is a combination of cost efficiency and convenience.

What This Means

The results of this survey give retailers a good sign of where they should place their efforts. Instead of assuming that mobile devices will be used for online shopping, retailers should incorporate them into the in-store shopping process as well. At the very least, they should give the option to incorporate them.

Smartphone applications can help improve in-store visits, understand consumer behavior, and incentivize sales. After all, 69 percent of respondents in the survey indicated that getting personalized offers on their phones increases their chance of shopping in a physical store. Retailers should consider joining the 49 percent of stores that are making in-store mobile experiences a priority if they are not already part of that group.

Source:

https://www.retaildive.com/news/study-shoppers-turn-to-phones-instead-of-store-associates/553937/

It is natural for questions to arise when shopping. A recent study shows that shoppers are more likely to look for answers themselves via their smartphones instead of asking for help. This comes from a survey that RetailMeNot recently released.

Statistics

According to the study, 85 percent of Americans still shop in actual physical stores. People visit an average of up to three stores every week. Although millennials visit an average of four and Gen Z-ers visit an average of 5.25.

When in-store, 69 percent of shoppers would rather look at product reviews on their phone as opposed to asking an associate for help. When it comes to asking about promotions, 53 percent would use their phones. To supplement the reliance on smartphones when shopping, 49 percent of people have an app for discounts and deals. Some 65 percent of shoppers place heavy importance on the ability to use in-store coupons.

Takeaway From the Report

The report shows a strong preference by shoppers to combine offline shopping activity with online shopping. Their goal is a combination of cost efficiency and convenience.

What This Means

The results of this survey give retailers a good sign of where they should place their efforts. Instead of assuming that mobile devices will be used for online shopping, retailers should incorporate them into the in-store shopping process as well. At the very least, they should give the option to incorporate them.

Smartphone applications can help improve in-store visits, understand consumer behavior, and incentivize sales. After all, 69 percent of respondents in the survey indicated that getting personalized offers on their phones increases their chance of shopping in a physical store. Retailers should consider joining the 49 percent of stores that are making in-store mobile experiences a priority if they are not already part of that group.

Source:

https://www.retaildive.com/news/study-shoppers-turn-to-phones-instead-of-store-associates/553937/

The post A Recent Survey Showed Shoppers Are More Likely to Search for Answers on Their Phones Than to Find a Sales Associate appeared first on Subastral Inc..