Within the retail world, it is no surprise that the Garden State Plaza Mall in Paramus, New Jersey, is among the biggest malls in the country. This mall, owned by Unibail-Rodamco-Westfield, is getting a massive makeover that shows just how much the retail landscaping is changing.

What the Upgrades Will Add

The dramatic remodeling of the Garden State Plaza Mall will add a range of features not typically seen in malls. These include an outdoor park, office space, and a residential community. There will also be additional food options and areas for yoga studios and gym operators. The outdoor park will include an open green space designed for the surrounding community.

Importance of the Mall

To understand why the upgrades in the Garden State Plaza Mall are important for the retail landscape, consider the importance of the mall itself. It ranks as of the top 10 malls in the United States based on sales. There are over 20 million visitors to the mall annually.

Reasons for the Changes

Unibail-Rodamco-Westfield’s U.S. President Jean-Marie Tritant said that the changes come as people want more from their malls. Instead of just shopping, they also look for convenience and a chance to socialize. Tritant explained that most malls in the U.S. are currently more enclosed, but the company wants to connect them with the local environment.

How It Fits in With Other Retail Changes

This massive change to the Garden State Plaza Mall comes at a time when retailers and malls across the country are struggling to figure out how to deal with the changing retail landscape. Consumer preferences are changing, with a growing push towards online shopping. When people do go shopping, they tend to want good food and unique experiences. This has resulted in thousands of store closures, and many stores are striving to make dramatic changes.

Pending the success of the mall’s remodel, retailers will have a better idea of what people want from their shopping experience.

Source:

https://www.cnbc.com/2019/04/30/westfields-garden-state-plaza-mall-is-getting-a-makeover.html

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