More people around the world are choosing to work remotely instead of in a traditional office. There are countless reasons why this is a good idea, especially with the ongoing pandemic. It gives you the chance to work whenever and wherever you want.

Writing is a career that lends itself well to virtual work because it requires less collaboration than other jobs. Clients are happy to hire online professionals for their content needs, particularly when they have a limited project or want to save on recruitment costs.

Want to turn Copywriting into a full-time career? Gain an edge over other candidates by learning new skills and honing the ones you already have. Make sure to strike a balance between your hard and soft skills so you become a great applicant all-around.

Start with persuasive writing

At its core, copywriting is arranging words meant to persuade readers to take action. It is a universally beneficial skill regardless of the industry, niche, application, or role. The first steps to becoming a successful copywriter lies in learning the basics of being persuasive.

Hone the following skills

To make money out of persuasive writing, you must be able to utilise it for specific types of copy. We have identified six copywriting skills that are always in demand. You may build your entire career around 2 to 3 of them but it pays to practice all of them.

Writing landing pages

This is the ‘bread and butter’ of many copywriters. Every company needs a website these days and the success of every site lies in how successful some of their landing pages are. When key landing pages perform well, your clients will perform better.

Writing for landing pages and websites is in high demand. Theoretically speaking, businesses spend only once for filling their pages with content so they are willing to pay a competitive price to ensure they get it right. If you’re unable to do this right, you won’t work out as a writer.

Writing headlines

Here is the one skill considered the most essential for every writer, but also the one you won’t be paid for directly. Virtually every single piece of copy you make will include a headline of sorts, and its quality will affect the success of your project.

The better your headlines, the more likely people will read the rest of your content. Begin by securing the attention of the reader through attention-grabbing keywords and conciseness. Next, encourage them to take action by referencing topics, people, or brands.

Writing video scripts

Very few writers specialise in video script writing, but there has been increasing demand for them lately. Multi-million markets have been built around webinars that teach people how to build businesses. Every single one of these online seminars rely on a script.

Hundreds of hours worth of videos are uploaded on YouTube every single day and most of them have the ultimate goal of making money. These videos all need scripts if they want to perform better than the competition so give them a try.

Writing advertisements

You may say that copywriting came from ad writing, which remains relevant today than ever before. There is a never-ending demand for copywriting but most aren’t done by remote workers. A majority of copy for adverts are written by advertising firms and agencies.

If you’d like to specialise in writing ads, we recommend that you enter the field of pay-per-click marketing. This has you navigating social networks like Facebook and search engines like Google. However, you’ll be paying for full-service advertising over just copywriting.

Writing emails

Much like landing page writing, email writing is also in demand. Everyone needs email templates but they need more of it every month, unlike website content. The ongoing nature of this type of work is what makes it easy for you to fill up your monthly schedule.

It’s easy to track emails that have been opened and links that have been clicked, making it a breeze to measure your performance and deliver results to your clients. Besides that, there are plenty of templates available on the web so this is simple to learn.

Writing value propositions

A value proposition is meant to describe why a customer should choose your client instead of their competitor. It may be the difference between them closing a sale and losing it. Companies understand how it plays a role in lifting conversion rates and revenue.

This skill means being able to communicate a brand’s unique value while ensuring the copy remains punchy and concise. It’s uncommon for businesses to hire a writer for value propositions so they may hire you mainly for adverts or website content.

Find a copywriting job worth applying to

In the age of social media, different kinds of copywriters exist, including video script writers and email creators. Knowing that the above skills are key to becoming a great copywriter, you might have a general idea what you want to specialise in or what role you want to fill.

With us at Remote Workmate, we will help you find the best ways to enter the industry or land a better-paying position in copywriting. Our work as an offshore staffing agency means we are capable of connecting to clients from all around the world so opportunities are many.