Nancy Furman Paul presents survey results in 'Where can we go from here', a
joint Bloomberg Law/LMA survey. Here's a quick excerpt:
...Wherever possible, meet the interested and engaged lawyers at the level that works for them. Drawing them in slowly and steadily not only wins trust and credibility, in line with the positive survey results we found, but also keeps those attorneys engaged, on the hook, in a positive feedback loop, and open to more — and more strategic — future business development activities...
Commitment is one of the best predictors for law Firm marketing success. So, meeting lawyers where they're at, training and building a turnkey plan that takes practical account of resources are all good. It's also helpful to build the personal marketing plans according to the specific interests and talents of the team (i.e. are they natural writers, speakers, networkers...) and coaching them through the bumps along the way.
- Sandra Bekhor, Toronto
President, Bekhor Management
Law Firm Marketing - Law Firm Marketing Plans - Law Firm Logos - Law Firm Websites - Law Firm Videos - Law Firm Marketing Articles
This post first appeared on Toronto Marketing Blog: Published By Bekhor Manage, please read the originial post: here