Creating a custom URL on LinkedIn is pivotal for personal branding. Begin by logging into your LinkedIn account and navigating to your profile. Click "Edit public profile & URL" on the right. Under "Edit your custom URL", select "Edit" and type in your desired URL, ideally your full name or a variation. Avoid special characters and spaces. Click "Save" to confirm your new custom URL. This streamlined link enhances your professional image, making it easier for connections to find and remember you. Consistently use it across resumes, email signatures, and social media profiles to reinforce your brand identity.