Social media marketing has picked up its pace and Instagram holds the crown of supremacy among all the platforms. With its ability to meet the user’s needs in establishing their personal and professional brand is Commendable.

Exclusive features like IG creator accounts and business accounts have opened the doors for widespread reach and online visibility on Instagram. However, it’s necessary to understand the difference between an Instagram creator vs business Account and figure out what is suitable for your IG Profile. 

In this blog, you will come across the features of creator as well as business accounts and how they benefit their users over the platform. So follow along!

The Branches of Instagram Accounts

You will be surprised to know how Instagram caters to the needs of its wide user base with a set of accounts that aligns with their brand and personality. As of 2024, Instagram has created 3 categories to classify profiles on Instagram.

• Personal Account
• Creator Account 
• Business Account 

Creating an Instagram profile will generate a personal account by default. Users who prefer to stay lowkey on the web will probably keep their accounts personal and private. On the other hand, those who wish to acquire fame and build brands will shift to creator or business accounts as per their requirements.

While each category serves its purpose, it’s necessary to figure out the contrast between Instagram creator vs business account, choose the best account type for your profile, and switch to it ASAP. This will not only provide you with extensive features but will help you achieve your social media goals.

Instagram Creator vs Business account: The Contrasting effect

To access the finest and top-notch features provided by each set of Instagram accounts, one needs to know the actual differences among all the accounts and see what suits their profile requirements. 

Let’s have an overview of the typical features that creates a contrast between Creator and Business accounts on Instagram.

Creator Account on Instagram

Creator Account has been crafted for individuals who seek to become influencers and build a personal brand. This account meets the needs of creators who want to showcase their creativity as artists, content creators, blog writers, singers, and influencers. 

Users get access to features like ‘label’ under their profile name stating the specialty & Instagram Creator Studio which provides content performance insights. This in turn helps them grow their fan community and gain fame on Instagram.

Business Account on Instagram

Business Account for Instagram came into the picture when brands demanded tools and features to optimize their Instagram profiles and drive sales growth for their products and services. 

While considering personal vs business Instagram, you must know that a personal account will only benefit an average Instagram user who is not looking to get into the digital marketplace. On the other side of the coin is ‘business account’ that promotes features like detailed insights about the audience and labels that specify their product niche over Instagram.

Reap the benefits of Creator A/c

The ample amount of perquisites that come with using an IG creator account is staggering. Instagram has understood the needs of its users and has come up with extensive features that can improve profile performance and make your content land on the explore page of the user. Some of these features are : 

• Access to contact options- With a Creator account, you have the option to incorporate contact buttons like email , phone number , or address directly on your profile. Your followers and potential collaborators will find it easier to reach out to you which can further enhance your network in the digital world.
• Enhanced DM filtering- Creator accounts have the option to filter direct messages, and segregate them into primary and general inboxes. This helps in effective communication management, especially for those with large followings or the ones who wish to attract free followers on Instagram.
• Extensive Creator tools- Instagram offers additional features that are exclusive to Creator accounts, such as the ability to tag branded content partnerships and access to high-end filters and stickers.

These tools empower creators to enhance their content which can drive more views and impressions on your content. In case you want your audience to perceive you as an established creator instantly, you can opt to buy automatic Instagram impressions that will enhance your profile visibility on IG overnight.

Instagram Business A/c: A boon to your Brand

Instagram business account can amplify your brand and help you reach the audience who can turn out to be potential customers for your product or services. Certain benefits of business account on Instagram are :

• Promotion and advertising tools: With a Business account, you get access to Instagram’s advertising platform that allows you to create and promote sponsored posts, stories, and carousel ads. This feature is valuable for expanding your reach and impressions while hiking customer conversions.
• Integrated e-commerce features: Business accounts can leverage Instagram Shopping by creating product tags directly in posts and stories. You can even include CTA buttons for contact info. on your profile. This feature streamlines the process of purchasing and boosts sales from the platform.
• Professionalism and credibility: A Business account lends credibility to your brand, as it signifies an authentic and trustworthy presence on the platform. It also unlocks verification options and access to top-notch Instagram features.

How to switch to creators or business A/c

Now that you have a strategy to rock on Instagram and receive perks like free Instagram followers and profile visibility by switching to a professional account, let’s dive deeper into the process of shifting your existing account from a personal to a creator /Business account.

Roadmap – Switch to Instagram Creator A/C

Here is a simple guide to know how to switch to creator account on Instagram:

• Visit your Instagram profile page and tap on the ‘⩧’ icon.
• Select ‘Settings and privacy’ and scroll down to reach ‘Account type and tools’
• Tap on ‘switch to professional account’ and choose your category 
• You will be directed to the page with tabs ‘Creator account’ and ‘Business account’
• Choose Creator Account 

Roadmap – Switch to Instagram Business A/C

Similar to the steps of creating a creator account, all you have to do is : 

• You will be directed to the page with tabs ‘Creator account’ and ‘Business account’
• Choose Business Account

Are you wondering how to switch from business to creator account on Instagram as you have changed your services and niche? Worry not! follow along and get your hands on this easy process.

• Open Settings and Privacy on your profile page 
• Tap on Business tools and controls > Switch account type
• A pop-up window appears asking – Switch to Personal account or switch to Creator account
• Choose creator account > Switch.

It’s a Wrap!

Ultimately, the decision between an Instagram creator vs business account relies on your objectives, audience, and content strategy. If you prioritize personal branding, engagement, and storytelling, a Creator account may be the ideal choice. 

However, if you want to establish a business, run ads, and generate in-depth analysis and insights into your audience, a business account on Instagram is a favorable option for you. So evaluate the pros and cons as per your needs, choose your account type, and make your brand go viral on Instagram.