In 2013, Abi took on a new challenge as the Director of PT Pemeringkat Efek Indonesia (PEFINDO) and played a huge role in finance, accounting, human resources, and compliance. Eventually, in 2016, Abi became the Director of PT Pefindo Biro Kredit in 2016. This role involved managing Credit bureau operations and providing credit data-related services to financial institutions and debtors. After serving as a Director at PT PEFINDO Biro Kredit from 2016 to 2017, Abi assumed the position of President Director in 2017 and has continued in that role until now. As the President Director, Abi holds the highest executive position within the company and is responsible for its overall management and strategic direction.

About IdScore

The Bank of Indonesia initiated the inception of credit bureaus in Indonesia by issuing Regulation No. 15/1/PBI/2013 in February 2013. Subsequently, PEFINDO, a renowned rating agency, proactively established a private credit bureau in the country.

Later, in 2019, the company introduced the brand “IdScore” as the distinctive identity for its credit bureau product. The name “Id” carries the meanings of debtor information, identity, and Indonesia, while “Score” conveys the concept of ranking or achievement.

The Differentiating Factors

To differentiate IdScore from its competition, Abi and his team focus on the following strategies,

• Unique Value Proposition: Abi and his team identify what sets their services and products apart from others in the market and highlight those distinctive qualities.
• Targeted Marketing: IdScore deeply understands pain points, desires, and motivations. By creating targeted and personalized marketing campaigns, the company can connect with its target audience more meaningfully and differentiate the brand as the best solution for their needs.
• Innovation and Continuous Improvement: IdScore stays ahead of the competition by consistently innovating and improving its products, services, and processes. It also embraces new technologies, trends, and market insights to offer unique, cutting-edge solutions.
• Strong Shareholders Support: IdScore’s strong shareholder support differentiates the brand by demonstrating stability, financial backing, and a long-term vision. This support provides a competitive advantage by enabling the company to invest in growth opportunities, expand operations, and enhance customer experiences.

Milestones on the Way

As the President Director of IdScore, Abi spearheaded the organizational transformation by concentrating on several essential aspects of the credit bureau sector: data, products, and IT. Abi also focused on strengthening the organization’s capabilities by recruiting talents for several key positions. This encompassed roles such as data scientists, product managers, governance, risk and compliance specialists, and human capital experts. Abi also successfully identified market segments, stimulated revenue growth through proactive sales strategies, and comprehensively restructured costs and debt. He also consistently executed the company’s strategic plans, which were pivotal in ensuring the organization’s long-term viability and relevance in the industry.

However, the most crucial milestone that Abi is proud to achieve was achieving profitability in 2019, surpassing the projections made by an independent consultant. Not only did IdScore become profitable ahead of schedule, but it also exceeded the consultant’s projected figure, which initially estimated a three-year timeline for the accomplishment.

Leadership is Not Easy

Abi believes leading an organization in a dizzying environment requires a lot of adaptability, continuous learning, effective communication, a strong team, technological leverage, well-being, focus, and support.

In Abi’s view, leadership extends much beyond mere words; instead, it hinges on becoming a role model and exemplifying the ‘walk the talk’ philosophy. True leaders consistently implement their formulated plans while meticulously evaluating the results. Furthermore, they also remain resolute in steering the company toward its intended course while demonstrating the flexibility to adapt to the ever-changing environmental conditions.

Looking at the Future

Abi’s goal for the next five years includes continuous personal growth and leadership excellence while maintaining a healthy work-life balance. Professionally, Abi aims to strategically expand the credit bureau, enhance financial market performance through innovative solutions, establish industry leadership, embrace technological advancements, foster collaborations and partnerships. By achieving these goals, Abi aims to provide exceptional services, drive industry innovation, and contribute to the overall growth and success of the organization.

Furthermore, Abi also hopes to witness a future where credit scores seamlessly integrate into everyday life, benefiting both individuals and society as a whole.