Meet Shoshana Burgett, a seasoned thought leader and industry consultant with an impressive track record of over two decades in diverse fields, including market research, market intelligence, on-demand manufacturing, personalization, and customization.

Shoshana has held leadership positions throughout her career at organizations like X-Rite, PANTONE, Danaher, and Xerox. She expertly aids businesses in integrating Voice of the Customer (VoC) insights into their operations, whether product development, marketing, sales, or innovation. Her approach inspires companies to aim for excellence and prioritize customer-centricity in all areas of the business.

In 2019, Shoshana embarked on her entrepreneurial journey. First, she launched , ColorKarma.com an online site dedicated to helping designers improve the execution of their work and scale them into manufacturing. Simultaneously, she launched her consulting business, Pink Elephant Consulting. Today, Shoshana is pivotal in assisting manufacturers, creatives, and Suppliers to improve their products and streamline their processes. By leveraging her expertise, mid to large-sized companies can unlock the potential of their customers and devise powerful strategies that lead to exceptional growth. For example, one of her clients achieved an astonishing 300% growth in three years.

About Colorkarma

Colorkarma has two components. The first is consulting, where Shoshana works with companies to understand their challenges. Initially, customers seek assistance with market intelligence and insights to establish a strong strategic foundation. Shoshana assists companies with validating product requirements and developing customer-focused messaging. She is a master collaborator, partnering with clients to gain deep understanding of their customers’ needs. As a skilled ‘customer whisperer’ or customer therapist, she listens intently, gathering qualitative and quantitative feedback and translating those insights into actionable improvements for products and services. Her work inspires teams to strive for excellence and deliver the best possible customer experience. With her expertise in lean, agile, marketing, and product development, she effectively leads and trains teams to ensure the organization’s continued growth and success.

The second is the Colorkarma platform, which is an educational and news resource for designers and suppliers. Shoshana’s transform industry knowledge into real-world examples that creatives and manufacturers can easily comprehend and act on. Colorkarma is a community for creatives and their supply chain, that is impartial towards technology and tools. It is here that Shoshana and industry experts discuss and share their experiences. The site provides curated content that helps designers comprehend the capabilities and limitations of today’s technology and showcase best practices, services, and capabilities that unleash creativity.

Bringing Change

Shoshana is a creative problem solver adept at crafting a strategic vision. Shoshana recognizes that evolution can sometimes constrain unconventional ideas in many organizations, making them risk-averse for even small step changes. In her view, the foundation of strategic planning is focusing on the customer and removing complex jargon. This forces teams to drill down to the core value drivers, benefits and trends. By focusing on the ‘what’ and not the ‘how’, Shoshana is able to remove internal barriers and help teams align on a clear strategy. This framework empowers decision-makers to navigate the intricacies of their multifaceted world and make strategic decisions.

Shoshana’s clientele are large and medium-sized public, private, and government organizations. They each inherently know change must occur, and they seek outside counsel, like her, to help them sift through the layers of noise and understand the various market trends. Shoshana is a master of taking complex ideas and jargon and breaking them down into tangible actions and messaging for C- levels, leadership teams, and to the customer. Shoshana works with clients to build and/or validate their value props with customers. Employing her proprietary Comprehensive Benefit Global Solutions (CBGB) methodology, Shoshana and her team assist clients in disentangling their internal value from the benefits perceived by customers.

“Having served in many roles, I understand product development, marketing, and customer expectations. I have strategic foresight and am inherently inquisitive. I can identify patterns, take overarching trends, and see where the possibilities are. I had one individual say I had ‘fox ears’; I could pick up on small changes in trends and communicate that up and down the organization in an understandable and actionable manner. This allowed the client to capitalize on the opportunity and grow their business,”- Shoshana states.

Tackling Challenges

After working with various technology companies, manufacturers, and suppliers, Shoshana envisions a future where brands and suppliers can engage quickly with enhanced efficiency. Too often, businesses focus on front-end systems or user design to stay modern and create customer engagement. Shoshana emphasizes the importance of backend systems, which often receive less attention but can significantly impact customer experience and team communication. Improving backend systems and understanding data empowers teams to develop better products and support for customers, resulting in an enhanced customer experience.

Shoshana’s vision is to create a future where all aspects of a business are crafted with equal care and consideration for internal and external stakeholders. By doing so, product managers can develop unique products while genuinely supporting their customers. This approach fosters innovation and promotes seamless interactions throughout the entire business ecosystem, aligning the needs of all parties involved.

Mission and Vision

Under Shoshana’s leadership, Colorkarma aspires to pass it forward and make life easy for the next generation of creatives. Over the years, Shoshana has seen a consistent trend between creatives and their supply chain. Designers feel limited by the constraints of the process and want to be free to choose color or materials with no implications. Manufacturers and suppliers see creatives as ‘quirky’ and quick to make decisions without understanding the cost or time implications. Neither speaks the other’s language and too often points blame at the other. Guardrails play a valuable role and should not be seen as a constraint, but as rules of the road that both creatives and suppliers follow.

“Knowledge sharing is vital for growth, and if we want the next generation to improve and flourish, we should provide them with the tools and language for success. My goal is to share knowledge, mistakes, and lessons learned so that people don’t make the same errors, and if they do, they should have a safe place to know they are not alone,”– she explains.

The Future

Shoshana envisions Colorkarma as a thoughtful and impartial community for creative professionals and their suppliers to share best practices, innovative new ideas and lessons learned. Shoshana envisions a space that is easy to use, engaging, and offers collaboration between creatives and their supply chain.