– Proximic by Comscore revolutionizes programmatic advertising with AI-powered audience tools and solutions. – Marketers and media companies can now target audiences with precision and scale, without relying on user-identifiers or third-party segments.

Comscore’s programmatic targeting division, Proximic by Comscore, has recently announced the launch of three new and expanded contextual solutions. These solutions are designed to revolutionize how advertisers and publishers reach consumers with precision and scale. Comscore, a trusted leader in measuring and understanding audiences, has leveraged its data assets to create innovative tools that take into account privacy and ensure optimal targeting accuracy.

The first of the three solutions is the ID-less demographic segments. This tool allows marketers to target content with a high propensity to be consumed by a specific demographic without relying on user-identifiers. With the elimination of third-party cookies in 2024, this solution provides a privacy-centric approach to targeting, reducing the dependence on third-party segments that may become obsolete.

The second solution is the show-level linear and streaming audiences. This tool enables marketers to reach show-level audiences at scale across all digital platforms. By leveraging Comscore’s double opt-in digital panels and Proximic by Comscore’s AI-driven contextual engine, advertisers can ensure that their ads are reaching the right audiences with precision. This solution addresses the increasing signal loss and privacy constraints in the industry, providing a more efficient and effective way to target specific audiences.

The third solution unveiled by Proximic is the Proximic Activation Platform. This platform provides marketers and media companies with control over their ad campaign targeting. With the ability to deliver custom segment delivery in just one day, advertisers can have full control and flexibility in reaching their desired audiences. This platform is powered by Comscore’s currency-grade data assets, ensuring accurate and reliable targeting capabilities.

These new and expanded solutions from Proximic have already shown promising results. Advertisers using ID-less Predictive Audience segments achieved a remarkable 96% lift in incrementality compared to ID-based segments. This highlights the effectiveness of these solutions in reaching consumers with precision and scale. Marketers and media companies can benefit from these tools by ensuring optimal targeting accuracy and reaching maximum audiences.

One of the factors that sets Proximic apart from its competitors is its association with Comscore. As a division within Comscore, Proximic can leverage the company’s vast data assets, including its opt-in digital panels. This allows for more accurate and reliable targeting capabilities, giving advertisers a competitive edge in the market.

Additionally, Proximic’s competitive pricing compared to programmatic platforms further enhances its appeal. Advertisers can access high-quality data and targeting solutions at a fraction of the cost, making it an attractive choice for those looking to maximize their return on investment.

The competition among data providers in providing contextual and other data to programmatic buyers and sellers is steadily increasing. However, Proximic’s AI-driven contextual engine and privacy-centric approach set it apart from the crowd. By focusing on delivering precise targeting while respecting user privacy, Proximic is reshaping the way advertisers and publishers reach their target audiences.

These solutions from Proximic also address the urgent need for alternatives to third-party cookies. With the impending elimination of third-party cookies in 2024, advertisers and publishers are searching for new ways to reach consumers effectively. Proximic’s ID-less demographic segments and show-level linear and streaming audiences offer a privacy-centric solution that reduces reliance on user-identifiers, ensuring continued success in a cookieless future.

Industry professionals have praised these solutions for their scalability, precision, and privacy-centric approach. With Proximic’s AI-driven contextual engine, marketers can confidently reach their desired audiences with precision and scale. The ability to target content based on demographics without relying on user-identifiers ensures a more privacy-focused approach, gaining the trust of both users and advertisers.

The post Comscore’s Proximic Unveils AI-Powered Audience Tools and Solutions appeared first on Pinnacle Chronicles.

The post Comscore’s Proximic Unveils AI-Powered Audience Tools and Solutions appeared first on Pinnacle Chronicles.