Paralleldots: Revolutionizing Retail Execution with AI-Powered Shelf Monitoring – In the fast-paced world of consumer packaged goods (CPG), brands are constantly looking for ways to gain a competitive edge. One critical area where brands can improve their performance is in-store Execution. In-store execution refers to the activities that ensure products are on shelves, properly priced, and effectively displayed.
Traditionally, in-store execution has been a manual and time-consuming process. However, Paralleldots is changing the game with its AI-powered ShelfWatch solution.
Details of the startup:
- CITY : Gurugram
- STATE : Haryana
- STARTED IN : 2017
- FOUNDERS : Angam Parashar and Muktabh Mayank
- NUMBER OF INVESTORS : 3
- LATEST ROUND INVESTMENT :₹347.80M
- TOTAL INVESTMENT : ₹568.30M
- TOTAL SECURED LOANS AVAILED : Nil
You can find their website here
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ShelfWatch: Using Computer Vision to Gain Retail Insights
ShelfWatch is a retail execution solution that uses computer vision to analyze images of retail shelf displays. This innovative technology allows CPG brands to track a number of key metrics, including:
- On-Shelf Availability (OSA): ShelfWatch can accurately track whether your products are on shelves and in stock.
- Planogram Compliance: ShelfWatch can ensure that your products are displayed according to your planogram, which is a blueprint for how products should be arranged on shelves.
- Pricing Accuracy: ShelfWatch can verify that your products are priced correctly.
- Competitor Visibility: ShelfWatch can track the visibility of your competitors’ products on shelves.
Benefits of Using ShelfWatch for CPG Brands
There are many benefits to using ShelfWatch for CPG brands, including:
- Improved In-Store Execution: ShelfWatch can help you to improve your in-store execution by providing real-time insights into what’s happening on shelves.
- Increased Sales: By ensuring that your products are on shelves, priced correctly, and displayed effectively, ShelfWatch can help you to increase sales.
- Reduced Costs: ShelfWatch can help you to reduce costs by identifying areas where you can improve your in-store execution.
- Enhanced Brand Visibility: ShelfWatch can help you to improve brand visibility by ensuring that your products are displayed prominently on shelves.
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How ShelfWatch Works
ShelfWatch is a cloud-based solution that is easy to use. Here’s a general overview of how ShelfWatch works:
- Retailers collect shelf data: Retailers collect shelf data by taking pictures of their shelves using the ShelfWatch mobile app.
- Images are uploaded to the cloud: The images are uploaded to the cloud, where they are analyzed by Paralleldots’s AI engine.
- AI analyzes shelf data: Paralleldots’s AI engine analyzes the images to extract key insights, such as OSA, planogram compliance, pricing accuracy, and competitor visibility.
- Brands receive real-time reports: Brands receive real-time reports that provide them with insights into their in-store execution.
How to Contact Paralleldots ?
If you have any queries, feedback, or complaints regarding Paralleldots , you can contact them through the following ways:
- Call them on their toll-free number: -124428464
- Email them at: [email protected]
- Follow them on their : Play Store , LinkedIn , Twitter , Facebook
- Visit their office at: 506-520, Ocus Quantum, Sector 51, Gurugram, Samaspur, Haryana 122018.
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The Future of Retail Execution with Paralleldots
Paralleldots is at the forefront of a revolution in retail execution. With its AI-powered ShelfWatch solution, Paralleldots is helping CPG brands to gain valuable insights into what’s happening on shelves. This information can be used to improve in-store execution, increase sales, and reduce costs.
If you’re a CPG brand looking to improve your in-store execution, then Paralleldots’s ShelfWatch solution is a must-consider.
The post Paralleldots: Revolutionizing Retail Execution with AI-Powered Shelf Monitoring first appeared on Spire Founders.
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