1. Expertise in South African Business Law: Begin your search by focusing on lawyers who specialize in South African business law. They should have a comprehensive understanding of local regulations, including company formation, contract law, intellectual property rights, and more. Look for lawyers with a track record of successfully handling cases and providing counsel related to small businesses in South Africa.

2. Experience with Trademark Registration Renewal: Trademarks are vital assets for businesses, offering protection for brands, logos, and products. Ensure the lawyer you choose has experience in trademark registration and renewal processes specific to South Africa. Inquire about their familiarity with the country's trademark laws and their success in securing and maintaining trademarks for clients.

3. Track Record in Share Sale Agreements: Share sale agreements are intricate legal documents that require precision and expertise to negotiate and draft. If your business involves share transactions, seek a lawyer with a proven track record in structuring and executing share sale agreements. They should be adept at protecting your interests while ensuring compliance with relevant laws and regulations.

4. Reputation and References: Research the reputation of potential small business lawyers by reading client reviews, testimonials, and case studies. Additionally, ask for references from past clients, especially those with similar business profiles. Speaking directly with former clients can provide valuable insights into the lawyer's capabilities, communication style, and overall effectiveness.

5. Communication and Accessibility: Effective communication is essential for a fruitful lawyer-client relationship. Choose a lawyer who communicates clearly, promptly responds to inquiries, and keeps you informed about the progress of your legal matters. Accessibility is also crucial; ensure the lawyer is available when needed and willing to accommodate your schedule.

6. Fee Structure and Transparency: Discuss the lawyer's fee structure upfront to avoid any surprises later on. Some lawyers bill by the hour, while others offer fixed fees or alternative billing arrangements. Choose a fee structure that aligns with your budget and preferences. Additionally, opt for a lawyer who is transparent about costs and provides clear estimates for services rendered.

7. Personalized Approach: Every small business is unique, with its own set of challenges and objectives. Look for a lawyer who takes a personalized approach to client representation, taking the time to understand your business goals and tailor legal strategies accordingly. A lawyer who is genuinely invested in your success will go the extra mile to provide customized solutions.

8. Network and Resources: Consider the lawyer's network and resources, as they can play a significant role in addressing diverse legal needs. A well-connected lawyer can provide referrals or collaborate with specialists in areas such as taxation, employment law, and commercial litigation, ensuring comprehensive support for your business.

9. Ethical Standards and Professionalism: Verify that the lawyer is licensed to practice law in South Africa and is in good standing with the relevant professional regulatory bodies. Ethical standards and professionalism are non-negotiable qualities that ensure your legal matters are handled with integrity and diligence.

10. Chemistry and Trust: Finally, trust your instincts and assess the chemistry between you and the lawyer during initial consultations. Building a trusting relationship is essential for effective collaboration, so choose a lawyer with whom you feel comfortable discussing sensitive matters and entrusting your business's legal affairs.

In conclusion, choosing the right small business lawyer in South Africa requires careful deliberation and research. By considering factors such as expertise in South African business law, experience with popi compliance plan and share sale agreements, reputation, communication, fee structure, personalized approach, network, ethical standards, and chemistry, you can select a lawyer who is well-equipped to safeguard your business's interests and support its growth journey. Take the time to find the perfect legal partner who shares your commitment to success.