In our busy lives, it’s hard to find time for healthy meals. This can lead to Health problems. Taking the right supplements can help us stay healthy. However, most of the supplements are not tasty. They come in pills or powders which don’t taste good. Such an experience makes taking them boring, so we often forget. What’s Up Wellness, a startup in Kolkata, came up with a solution. They started making supplements that taste really good. Today, we will know more about What’s Up Wellness in healthcare, which started off with a small idea and now has done wonders!

What’s Up Wellness in Healthcare: How it started

What’s Up Wellness is a healthcare startup dedicated to creating products that promote good health while being enjoyable and simple to use in daily routines. Their initial product, ‘What’s Up Beauty Gummies,’ is a nourishing supplement packed with vitamins for hair, skin, and nails. These gummies are a breeze to consume—simply unwrap and enjoy. Plus, they have a delicious taste and are suitable for both men and women.

What’s Up Wellness was founded by Sayantani Mandal and Vaibhav Makhija. Sayantani and Vaibhav lived far from home for more than 10 years, busy with their jobs. They didn’t have much time to eat well and take care of their health. They realized that many young people in the same situation struggled to find time for nutritious meals, leading to health problems.

That’s when they got the idea for ‘What’s Up Beauty Gummies’. The founders got advice from doctors while creating the product. They also tried it out with a small group of 20 people to see if it tasted good, if the name was catchy, and if the packaging was right. Once a positive feedback was received on all these points, then they officially launched the brand.

Business Model and User Acquisition

What’s Up Wellness in healthcare currently offers one product called ‘What’s Up Beauty Gummies’. Users can buy it on their own website and also on big online stores like Amazon and Flipkart. Most people buy it directly from the company’s website.

Before What’s Up Wellness officially started, they gave their product to a small group of people to try out. The first 50 customers were friends, family, and people they knew. They also got many customers through ads on Facebook and Instagram, as well as from places like Amazon and Flipkart. People have also been telling their friends about ‘What’s Up Wellness’, which has brought in more customers.

Marketing Strategies Implemented

What’s Up utilized various tools to run their business, this included – Shopify, Google Workspace, Canva, Pickrr for product shipping, and Klaviyo for running email Marketing campaigns.

This budding startup has employed a variety of innovative marketing strategies to promote its products and reach a wider audience.

Engaging Social Media Presence

What’s Up Wellness healthcare startup has established a vibrant presence on popular social media platforms like Facebook, Instagram, and Twitter. They regularly share informative content, engaging visuals, and user testimonials to connect with their audience and build a community of wellness enthusiasts.

The posts on the social media platforms are informative and appealing. Just like the one below:

Influencer Collaborations

What’s Up Wellness has partnered with influencers in the health and wellness niche. These influencers promote the brand and its products to their followers, lending credibility and expanding the brand’s reach to a larger demographic.

Email Marketing Campaigns

They utilize email marketing to stay in touch with their customers, providing updates on new product launches, special offers, and wellness tips. This personalized approach helps in building customer loyalty and increasing repeat sales.

Participation in Health and Wellness Events

What’s Up Wellness actively participates in health and wellness expos, workshops, and events. This not only provides a platform for direct customer engagement but also allows them to showcase their products to a wider audience.

Referral Programs

They have implemented a referral program where existing customers are incentivized to refer friends and family. This encourages word-of-mouth marketing and expands their customer base.

Strategic Use of Paid Advertising

The startup leverages paid advertising on platforms like Facebook and Instagram to target specific demographics interested in health and wellness. They carefully design ad campaigns to effectively communicate the benefits of their products.

Educational Webinars and Workshops

What’s Up Wellness organizes online workshops and webinars to educate their audience about various aspects of health and wellness. This positions them as a trusted source of information and allows for direct interaction with potential customers.

User-Generated Content

They encourage customers to share their experiences with What’s Up Wellness products on social media. This user-generated content serves as authentic testimonials and helps in building trust among potential customers.

Collaborations with Health Practitioners

The startup collaborates with healthcare professionals and nutritionists to validate the effectiveness of their products. These endorsements add credibility and instill confidence in their offerings.

By employing a multi-faceted marketing approach, What’s Up Wellness healthcare firm effectively engages with its target audience, builds brand awareness, and establishes itself as a reputable player in the health and wellness industry.

Ad Copies and Messaging

What’s Up Wellness excels in crafting compelling ad copies and messaging strategies to engage their audience effectively. They ingeniously blend taste and health benefits, emphasizing that wellness can be enjoyable. Their ad copies spotlight the delectable flavors of their products, making the act of taking supplements a delightful daily ritual.

Moreover, What’s Up Wellness prioritizes convenience, emphasizing how seamlessly their supplements integrate into busy lifestyles.

• Personalization is a cornerstone of their messaging, ensuring that customers receive tailored recommendations aligned with their individual health goals.
• The startup also leverages trust and credibility, showcasing partnerships with healthcare experts and the use of premium ingredients.
• Real-life testimonials provide authentic endorsements, offering social proof of their product efficacy.
• Time-sensitive offers and clear, compelling calls-to-action are employed to drive conversions.

Through consistent brand voice and imagery, What’s Up Wellness builds a recognizable and trusted identity in the wellness space. Overall, their ad copies and messaging strategies resonate, making wellness not just a routine, but a delightful experience.

Final Thoughts

What’s Up Wellness is on a steady growth path. According to the founders, the startup is doubling its growth every month. They’re currently focused on creating more products and plan to introduce five new options in 2022. These new products are in the final stages of development.

By offering a wider range of appealing supplements, What’s Up Wellness aims to become a major player in the nutritional supplement market over the next 5-6 years.

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