Experienced public relations strategist Sharon Leid has worked in the public relations, media, and community relations industries for more than 20 years. Sharon possesses unparalleled expertise, having held esteemed roles such as Executive Director of External, Community, Media, and Government Relations for the One Brooklyn Health System and Executive Director of the Community Relations Bureau at the Kings County DA Office.

With a deep commitment to helping small businesses discover their newsworthiness and distinctive storytelling, Sharon created NetStruc PR LLC in 2015. She thinks that each client should have a customized PR campaign designed to meet their goals and brand. Her work has been featured for clients on several well-known websites, including Essence, ABC NY, Fox 5 NY, CNN, the New York Times, and Bloomberg News.

Below are the highlights of the interview conducted between World’s Leaders and Sharon Leid:

Describe your background and what you did before you joined NetStruc PR.

My background is distinct from my current role. Initially, I worked for the prosecutor’s office in Brooklyn, NY. Having graduated from John Jay College of Criminal Justice with a Bachelor’s in Criminal Justice and a Master’s in Public Administration, my career path initially aimed towards becoming a prosecutor. After spending about five years as a paralegal in the domestic violence bureau, I seized an opportunity to work in the Community Prosecution (now known as Community Engagement) Bureau. This experience not only introduced me to the DA’s Alternative to Sentencing programs but also ignited my passion for public relations and community engagement. Progressing swiftly, I became the Executive Director of the bureau, achieving the distinction of being the youngest black non-legal female to hold that position.

How do you continue to grow and develop as a black corporate leader? And what qualities are lacking among today’s emerging leaders?

I am consistently a sponge, recognizing the imperfections in my knowledge and skills. As a Leader, knowing what you’re doing is crucial, but I challenge myself to step out of my comfort zone when complacency sets in. Patience is a key quality, allowing for better listening and adept reactions in challenging situations.

What has made you successful? What do you value?

Success, for me, has been a journey of trial and error. Starting NetStruc PR was a learning curve; I had to understand the value of the skills and expertise I brought to the table. With experience, connections, and the ability to get things done, my success grew. I cherish my unique journey, attributing my success to my journey, faith, and family.

What are your responsibilities as the founder of NetStruc PR? What is the happiest part of your daily routine?

As the founder of NetStruc PR, I uphold my credibility through weekly posts like “PR Tipsy Tuesdays” and free webinars on brand exposure. I also teach at John Jay College, contributing to social entrepreneurship. Daily tasks involve constant pitching, researching, and brainstorming with my husband, who is my business partner. The happiest part of my day is receiving positive responses from the press and spending quality time with my family.

As per you, what are the most important traits to look for when hiring a new team member?

When hiring for a PR agency, I prioritize passion, as building personal relationships with clients is crucial. Creativity, being a people person, having a strong work ethic, and having the ability to have fun while working under stress are also key traits I seek in team members.

What’s the greatest risk you’ve taken as a professional? Where do you see yourself after five years?

Despite financial constraints, hiring a coach was a significant risk that paid off. I anticipate growing from a PR boutique to a corporate PR agency within the next five years.

What advice would you give someone going into a leadership position for the first time?

Invest in professional and personal development classes to understand yourself and gain leadership skills. Exposure to great leaders and training are essential for transitioning from a great worker to a great leader.

Any other insights that we might have missed, feel free to add to this questionnaire.

Don’t be afraid to make the leap from employee to entrepreneur. Pursuing your passion is worthwhile, and taking measured steps allows for testing the waters before fully committing.

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