For those who run heart-led businesses, Marketing On Purpose was built by Hayley Bohan with them in mind. Hayley has over twenty years of experience in marketing and brand-building, and she puts all of her knowledge into every client she works with.

Hayley’s expertise lies in brand building and strategic marketing, with her main services focusing on the Marketing Mentorship program. This program takes heart-led business owners through the entire process of brand building and annual marketing planning, and then helps them bring their brands and plans to life. The program spans a full year, during which Hayley meets with business owners one-on-one either weekly or bi-weekly.

With her blend of creativity and analytical skills, coupled with her passion for demonstrating that doing good can lead to better results, Hayley is a truthful and passionate coach who doesn’t hide behind any facades. You’ll hear her express her love for her work frequently, as she genuinely enjoys every aspect of it. She’ll support you through the ups and downs, and while she may shed a tear or two, it’s only because she cares deeply. She admires those who step out of their comfort zones, and she’ll encourage you to do the same, especially if your current strategies aren’t leading you toward your desired outcomes.

Filling the Gap

Hayley spent over fifteen years in corporate marketing and brand management before launching Marketing On Purpose in 2017. During this time, she worked with well-known Canadian brands like Swiss Chalet, Moosehead, and Alexander Keith’s. However, in 2012, she made the decision to prioritize spending time with her young family and transitioned to the role of Marketing Director, then Chief Marketing Officer, at a small technology company.

It was during her time at the technology company that the idea for Marketing On Purpose was formed. . She observed that the company had invested a significant amount of time and resources in marketing that ultimately didn’t yield the desired results. This realization led her to believe that many other small businesses were in a similar position and inspired her to start Marketing On Purpose, with the aim of bridging the gap and helping small business owners achieve better outcomes through more startegic marketing and brand development.

Aligning Balance in Personal and Professional Life

Hayley maintains a consistent personality whether inside or outside of the workplace, demonstrating traits of vulnerability, compassion, and positivity. While outside of work, she tends to be more impulsive and less strategic, following her heart. However, in her role as a strategic marketing coach, Hayley frequently adopts an analytical mindset to identify patterns and connections that can aid in the development of strategies to enhance customer engagement, acquisition, and loyalty. In both her professional and personal life, Hayley values deep understanding and connections, and tends to avoid superficial conversations.

Meeting All Marketing Needs

Marketing On Purpose was actually the third business venture that Hayley attempted. In the past, she had been held back by her fear of failure, particularly since enjoyed the work she was doing already, and the security it brought.However, Hayley strongly believed that Marketing On Purpose would provide her with a chance to lead a more fulfilling life, one that allowed her to inspire brave business owners and prevent them from making mistakes that could waste valuable resources.

Hayley recognized that taking this risk could result in failure, but she was confident that the fulfillment she would experience from this endeavor would be worth it. Fortunately, she was right. Marketing On Purpose exceeded her expectations and provided her with a sense of inspiration and satisfaction that she hadn’t anticipated.

Furthermore, Hayley incorporated impact and contribution, or Brand Purpose, into her training, her clients became empowered to create meaningful impact beyond their businesses. With their new brand strategies, known as Brands-Worth-Loving, they began to take action and make a difference in their local communities and society. This ripple effect of Hayley’s work has resulted in numerous positive outcomes, demonstrating the incredible power of purpose-driven marketing.

Ensuring Long-Term Client Success

Hayley’s focus on brand purpose and contribution is not only good for business growth but also has a positive impact on society. By helping small businesses create authentic and purpose-driven brands, she is empowering them to create positive change in their communities and beyond. Hayley’s Brand-Worth-Loving Method emphasizes the importance of understanding your ideal customer, defining your brand’s purpose and values, and creating a clear and consistent brand identity across all channels. By following this method, small business owners can build strong and meaningful relationships with their customers, which leads to long-term success and impact.

To stay ahead of the competition, Hayley believes that there is room for all and that her ideal clients will be drawn to her based on what she stands for and her authentic approach to marketing with integrity. She understands that marketing is not always a favorite for small business owners, so her goal is to make it easier, more effective, and something they can be proud of and confident in. This begins with humanizing the brand, infusing purpose into it, and ensuring that the business owner’s unique strengths and values shine through. By doing so, they will attract their ideal customers who share their values and beliefs.

Hayley enjoys personal connections with her clients and finds the one-on-one discussions to be the most fulfilling part of her daily work routine. In small businesses, the business owner is responsible for all aspects of the business until they can build a strong team to rely on. Therefore, Hayley emphasizes the importance of finding the right people and building a strong team to support the business owner’s vision, purpose, and mission. This is where leadership and effective delegation play a crucial role in scaling a small business.

Leading to Bringing Change

Hayley believes in leading with kindness and intentionally leveraging her strengths. Her personal goal is to be a positive force for change and help her clients achieve the same. Rather than hiring a large in-house team of marketing experts, Hayley has chosen to partner with a network of channel experts who coach her clients in areas where she may not be as strong, such as Search Engine Optimization and mindset. This model provides her with flexibility and allows her clients to work with the best in their respective fields.

According to Hayley, true leadership is not about holding a position of power, but rather about being a source of inspiration and support for others to grow and flourish. She emphasizes the importance of surrounding oneself with individuals who possess strengths that complement one’s own and who are more skilled in certain areas. Additionally, she stresses the importance of demonstrating compassion, setting clear expectations, and living in alignment with one’s values in order to lead effectively.

Hayley will be launching a new program in May, known as the Brand-Worth-Loving Boot Camp. This program will be similar to the Mentorship, but it will be conducted in a group coaching format with video training, weekly group coaching sessions, and work reviews. This option will be more affordable for clients while providing the same results.

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