Creating an Effective Marketing Strategy helps attract new customers, retain existing ones, and build a strong brand identity. Every business has its own set of strengths that can be leveraged when developing a strategic plan — it’s important to use them effectively by identifying areas where you can create a point of difference from your competitors and add value for your customers. In this blog post, we'll explore four key elements that are essential to creating an Effective Marketing strategy then outline the steps needed to develop an effective marketing plan.