Background

The real estate business is based in Bengaluru, Karnataka. They were to launch a project offering affordable Luxury 3 and 4BHK Residences in Bengaluru.

Challenges

Brand awareness in target markets for a higher conversion rate during the product launch.

Using a large variety of digital platforms to reach a larger target audience 

Lead generation in order to meet sales targets of 300+ booking each month.

Outperforming several current competitors in the core micro-market, particularly in the affordable housing segment. 

Target Audience:

Mid-level Professionals from IT, electronics, pharmaceuticals and biotechnology industries.

Nuclear families that are interested in buying a luxurious home on a budget. 

The target market was Bengaluru, Whitefield, Hoskote, NRIs and the rest of Karnataka. 

Investors and second home buyers from tier-2 cities in Karnataka.

Solution

We redesigned their website followed by a solid SEO to target the wider range of target audiences. The redesigned website featured high quality pictures and stunning high-definition videos of the residences to give a digital experience of the premium living. Google Ads and Facebook campaigns targeted at the potential buyers were run focused at lead generation. Video and content marketing were utilized to create recall value.

Results

Website redesign and SEO helped them to increase 4o% in pages per session, 147% in session duration, and 25% decrease in bounce rate on the website. We helped them increase 70% of Google search traffic and earn a good ranking spot for the top keywords.

Our Facebook and Google ad campaigns with a budget of INR 10 lakh helped to generate maximum ROI within just 3 months. For this budget, they could generate 3000 plus leads and 400 plus bookings.

Cost-Effective PPC advertising generated more leads

20+ relevant keywords appeared on the first page of Google

ROI increased and cost-per-acquisition was lowered

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