Stay ahead of the Holiday rush and get ahead of your competitors. Whether you're planning Christmas marketing for your restaurant or catering, it might be time to rethink your strategy.

The holiday season is a busy time for restaurants, and it's important to stay on top of trends. What better way to keep up with the latest than by considering these 10 Festive Christmas Restaurant Promotion Ideas for 2022?

Don't let your customers go hungry this holiday season! Fill their bellies with holiday magic while they're nearby with these 10 Festive Christmas Restaurant Promotion Ideas for 2022.

Christmas is a Great Time to Promote Your Restaurant

Everyone enjoys spending Christmas with their friends and family. As a result, it's unsurprising that this is one of the busiest seasons for eateries.

The holiday season is the ideal time to expand your audience, get in touch with past clients, and attract new ones. You have a jam-packed schedule in December. 

The following 10 strategies will help you attract guests this holiday season and increase sales whether you're having trouble coming up with Christmas restaurant marketing ideas or simply want to add to your current list.

Index of Content

1) Offer Set Discounted Menus

Set menus offered at a discount during the holidays may tempt patrons to stay for a full meal. Create unique deals for the first course, the soup, or the dessert, and people will be more inclined to attend and pay for the entire three courses.

Alternatively, use a 2-for-1 deal or a 3-course special to provide two or three courses at a reduced price. Your consumers will appreciate any discounts and special service they receive at this time of year, whether you run the promotion for the entire month of December or just a few days.

2) Serve up Seasonal Specials

Add a few Christmas specials to your menu to give it a festive kick. Consider:

Thanksgiving and stuffing-topped Christmas pizza

Desserts with an eggnog flavor

Sandwiches made with turkey

3) Create Gift Cards

Gift cards can help you stretch your holiday sales into the new year and entice consumers to bring friends and family along. You can advertise your gift cards by:

Putting up a display at the cashier or the entrance of your business.

Creating eye-catching gift card packaging to draw in buyers.

Giving out small-value gift cards as holiday marketing incentives.

Promoting throughout all of your platforms, such as your website, social media accounts, internal marketing, and conventional advertising.

Offering incentives to buyers of gift cards, such as a bonus $20 gift card for every boxed or mailed gift card valued at $100 or more.

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4) Run a Christmas Competition for Charity

The holidays are a time for giving, making it the ideal season to organize a fundraising event. Utilize your website and social media channels to inform people about your fundraising efforts. You might:

Organize a charity dinner or raffle and donate the proceeds to a nearby nonprofit.

Establish a donation box near the cash register in your establishment.

Set up a "buy one, give one" event where you invite consumers to place additional orders with the assurance that the extra food they purchase would be given to a person in need.

5) Get in the Festive Spirit

With Christmas decorations and costumes, you can get your staff and guests in the holiday mood.

• Install a Christmas tree in your entranceway and deck it out with a tonne of tinsel, lights, and ornaments.
• Place some mistletoe in the corner or hang a Christmas wreath on your entrance.
• Prepare your team for the holidays by giving them festive clothes, such as quirky Christmas T-shirts, Santa hats, or reindeer antlers.
• If you want to keep your restaurant feeling warm and inviting as your customers prepare to celebrate the holiday season, decorating doesn't have to break the bank. For a finished, Christmassy appearance, add holiday décor like greenery, candles, and fairy lights.

6) Re-market to Previous Christmas Customers

Look at the list of reservations you made for Christmas and New Year's last year, then get in touch with those people and suggest a festive reservation for this year. Make it clear that doing this will ensure they have a place at the table for their Christmas party.

Naturally, make sure there isn't a table already reserved; a booking tool can really help you out with that. Send a link to a card in advance if you have their email addresses. Even better, if you have their home address, send them a card with a special deal for bookings made in advance.

7) Partner with Local Influencers

By exhibiting your delectable dishes, food influencers do a terrific job assisting eateries in expanding their clientele. To increase your reach and promote your brand and holiday specials to their followers, think about collaborating with a local culinary influencer.

To locate local culinary influencers, try using a site like Socialbakers. You only need to choose your region, area of interest, or topic. Then, to discover who is available, click the Find Influencers option. Or, if you're already very active on social media sites like Instagram, it might not take long to figure out which local influencers have sizable followings.

8) Offer Online Ordering and Takeaway 

This Christmas, it's anticipated that US retail eCommerce sales will increase by 35.8% to $190.47 billion2.

Since three in five consumers buy delivery or takeout at least once a week, going online could help your restaurant expand. That is a large market that you may enter.

Furthermore, it's crucial to have a head start because by 2024, online ordering and meal delivery for restaurants are predicted to account for a $32.3 billion part of the market.

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9) Film a Christmas Promo Video

Create a little promotional video to highlight all of your excellent holiday deals, décor, and staff members. This is a creative approach to advertise your holiday events, seasonal food, and gift cards.

An excellent time to start using video as a marketing tool is right now, when 6 out of 10 individuals prefer internet videos over TV5. Make a quick, straightforward video showcasing all your fantastic holiday bargains, or capture your chef making classic seasonal fare. Then publish the video to your website, YouTube, and other social media channels. Sharing this information about your holiday plans should inspire your followers to make holiday reservations and may even boost gift card sales.

10) Don’t Forget the Post-Christmas Period

Your holiday promos don't have to end once the holiday frenzy has subsided. Post-Christmas parties and promotions can keep the fun continuing until the new year. Consider launching a limited-edition dish for the New Year or offering a "Last Day of the Year Sale" on all of your holiday meals to help you sell out of all of your stock.

With our Christmas marketing advice for small companies, you may get additional helpful hints regarding increasing patronage at your restaurant during the holiday season.

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