The National Restaurant Association’s forecast for 2009 projects that while overall restaurant industry sales will increase in current dollars by 2.5 percent over 2008 figures, the numbers translate to an inflation-adjusted decline of 1.0 percent. But this doesn’t have to be your destiny. You don’t have to continue rolling up your sleeves and going to work each day, doing the same things over and over, somehow magically believing and hoping, maybe this year will be different. (Go to http://www.restaurant.org/ to read the original press release)

To get different results you have to do something different. The Travel and Dining Association (TaDa) is here to provide you with a coordinated group of programs to help you market your restaurant and increase your profits. There are only 3 proven ways to increase your profits: attract new customers, increase visits from existing customers, and upselling your existing customers. TaDa has programs to help you excel in each of these areas. Or are you willing to settle for the standard pre-tax profit level in the restaurant industry of 3.8%? Which would equate to just $25,589 in profits on restaurant sales of $673,404.

If you join TaDa, you won’t have to be complacent about low profits any longer. Did you know that the single most cost effective way to increase sales is to personally invite your existing customers back more often? And that other owners who have done so, in combination with using a customer database, direct response marketing and an effective referral program, have increased sales as much as 64% over three years while industry sales were increasing just 3-5% per year. And of course an 18% net profit on a larger sales volume is so much better than a 3.8% of the old smaller sales volume, providing owners over $270,000 in pre-tax profits instead of $25,000. These are the kind of results that change your life and retirement plans.

TaDa will help you implement and automate the processes mentioned above, and has numerous other programs to help you increase your profits. For example, TaDa’s Travel Thru Dining sweepstakes lets you offer your customers the chance to win a trip to anywhere in the world valued at $25,000. TaDa also has a Restaurant Ambassador program which motivates high school students to graduate by rewarding them with a free trip and computer while allowing you to harness the power of community goodwill and make it work for you. Our members also receive professionally written press releases which they can distribute to their local media outlets to garner free advertising for their restaurant.