Nature Spell, a UK-based hair and skincare brand, has recently launched its product line in the Indian market, as announced in a press release last Friday. The brand is starting with an initial range of 22 stock keeping units (SKUs) for hair, skin and body care products in India.

According to Sunny Gandhi, co-founder of Nature Spell, the company identified a gap in the market for effective, sustainable, clean, and transparent products. This realization led them to combine the natural goodness of the earth with modern high-performance active ingredients to create effective products that cater to all hair and skin types.

Nature Spell’s range of products can be found on its Shopify store naturespell.in and on popular e-commerce platforms such as Nykaa, Amazon, Myntra, and Flipkart. The brand is also planning to introduce its products in offline retail stores in the near future. The company plans to expand its offerings by introducing an additional 80 SKUs in the coming months. Nature Spell is a family-run business founded in 2009 by siblings Simran and Siddhi.