Moms Home, a Jaipur-based startup recognized for its commitment to sustainable baby essentials, has successfully raised INR 5 crore (approximately $670,000) in a Pre-Series A funding round. The round, led by Mumbai-based venture capital firm Mistry Ventures, will support the expansion of Moms Home’s organic baby care range. Co-founded by IIM alumni Kumar Vaibhav and Bhupendra Agarwal in 2018, the company operates two direct-to-consumer (D2C) brands, Moms Home and Footprints, which offer organic, natural material-based products.

With this new funding, Moms Home plans to expand its offline presence and introduce new product categories, aiming to satisfy the increasing demand for organic and safe baby care products in India. The funding round saw contributions from various investors including the Small Industries Development Bank of India (SIDBI) and existing investor Prime Venture Partners. Moms Home’s products meet a wide range of newborn needs, including clothing, bedding, nursing, bathing, feeding, and diapers. Its commitment to sustainability and organic materials has led to a substantial online presence, selling through its website and online marketplaces like Amazon, Flipkart, Firstcry, Myntra, Nykaa, Amala Earth, and Hopscotch.

The company has a strong customer base, with 30% of its revenue derived from existing customers, and reportedly delivers over 30,000 orders per month. With an annual run rate (ARR) of Rs 20 crore, Moms Home’s growth reflects its ability to fulfill the needs of new parents seeking safe and organic products for their children.

Mistry Ventures, founded by Cyrus Mistry and led by Managing Director Ashish Iyer, supports startups across various stages and sectors. It expresses confidence in Moms Home’s potential to scale and meet the growing demand for eco-friendly baby care solutions in India.