Fitness supplements and nutritional products retailer, Muscle & Strength India, is expanding its retail footprint with four new stores in Mohali and New Delhi. The new stores, located at Hari Nagar, Vikaspuri, Paschim Vihar, and SAS Nagar were inaugurated by fitness model and influencer Mohmmad Iqbal.
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Currently, Muscle & Strength India has 15 stores in North India spread across J&K, Haryana, Rajasthan, New Delhi, Punjab and Uttarakhand, with over 50% share of business acquired from the northern region of the country.
The brand plans to further strengthen its presence in North India by adding an additional 20 stores within the next year. The company seeks to deepen its presence in India’s growing nutritional supplement space by aggressively expanding and venturing into the states of Tamil Nadu, Bihar, Uttarakhand and Punjab.
With over 25 stores across multiple cities, the brand houses 1000 fitness supplements and nutrition products from more than 42 brands. These products are used for fitness, athletic performance and overall wellness. The Indian dietary supplements market is driven by consumers being increasingly health conscious, with a proactive mindset.
“Our new stores are a testament to our unwavering commitment to providing genuine and economically priced supplements which have increased consumers’ trust in our brand. Apart from metros, we are also witnessing demand in Tier II and Tier III cities where availability of the latest, genuine, and economically priced supplements is still a challenge,” said Praveen Chirania, Founder, Muscle & Strength India.
Supplements have emerged as a necessity due to alterations in lifestyle, declining food quality, eating patterns and many more factors.
Muscle & Strength India is endorsed by some of familiar names like Shreyas Talpade, Mika Singh, and Tarun Gill. The company offers products across categories such as minerals, vitamins, herbal and protein supplements. These genuine high-quality fitness supplements and nutritional products are manufactured by prominent international fitness brands and housed under a single roof.
Muscle & Strength India plans to launch products in other categories of health and wellness segments with an aim to expand further in the near future.
