Canadian Sleep Improvement Brand Hush is opening its first physical pop-up store in Yorkdale Shopping Centre during the holidays. The dipping temperatures and the busy holiday season are the perfect time to bundle up and try Hush’s bestselling sleep improvement products at its first-ever pop-up store.

“Despite the importance of sleep, we know that 1 in 4 Canadians are suffering from insomnia and many more are dealing with anxiety and stress. That’s why it’s more important than ever for us to create products that will help people with these issues and improve their overall well-being,” said Lior Ohayon, co-founder of Hush.

The retail location, which opened on November 2nd, will feature an experiential sensory Hush Room for customers to have an immersive experience, by feeling the cooling, comforting and calming sensation of Hush’s most popular sleep products from its popular ‘Iced’ line, including the new Iced Hybrid Hush Mattress and the new Hush Knit Blanket.

The hand-knit blanket looks beautiful in the home, helps reduce stress and anxiety, and induces sleep. The premium Iced Hybrid Hush Mattress is softer than other mattresses from the brand and is made with bamboo viscose foam and Hush’s Iced Tech to ensure sleepers stay cool all night and fall asleep faster. 

The Hush Room gives customers the ability to touch and feel all Hush products. The pop-up location will also include on-site embroidery services to personalize purchased products, reclining chairs to test the weighted blankets, and an ice cube machine to demonstrate graphite material.

Hush claims that their new hand-knit blankets will “help reduce stress and anxiety, induce sleep, and looks beautiful in the home.”