Where is the Hashtag?
By Dennis Dames
Many aspiring small Digital marketers are as shy of the utilization of hashtags in their promotional materials, as they are of learning how to write captivating captions and ads.
The small and enterprising digital advertisers realize that they are in fierce competition, and at a huge financial disadvantage- when competing with the bigger boys in the field. So, they have to be productively innovative and uniquely creative in their publicity drive.
The hashtag is a potently useful tool in digital promotions - when used with sound planning and gainful skill. Hashtags help to essentially categorize our ventures, goods and services in promising, and encouraging light - among the other competitors of like stock.
We can automatically enhance and expand our enterprise’s universal reach among hungry consumers, and inquiring prospects - via imaginative and profitable hashtags which point to our niche. After all, our digital Marketing efforts are about the generation of more and more dedicated subscribers, faithful customers and lucrative prospects- to our worthy products, and services.
Hashtags were initially called and known as Tags, by their original users on a platform called, Internet Relay Chat or IRC - back in 1988. Tags were the way to search for contents of interest - like: messages, articles, images and videos. In 2007, a blogger by the name of Stowe Boyd dubbed them, “Hashtags” - via a blog post in August of that year.
Twitter formally instituted hashtags in its platform in July of 2009. Its prominence and influence have moved from strength to strength ever since- among personal users, and businesses alike.
Do not underestimate the power and effectiveness of the engagement of fitting hashtags in your digital promotions drive. It’s a relatively new and worthwhile partner in the digital advertising business. There are even apps out there which assist home users, digital publishers and advertisers with the generation of the right tags for their work - to enrich their chances of discoverability.
A good number of social media platforms process hashtags for the convenient, and bankable benefits of their membership. Hashtags automatically narrow the search for what people are actually looking for. Once a digital marker makes it their business to routinely examine the hashtag terms and trends that searchers use to find products, and services like theirs - they can plan and strategize accordingly to confidently join the competition - and receive their deserving fair share of the sales pot.
Purposeful and pioneering digital marketers include at least one related hashtag in every marketing post. It’s a worthwhile and money-making practice. It naturally increases the favorable presence and visibility of one’s literature, business, brand or service in the various interactive digital communities, and platforms.
Digital advertisers are versatile and dynamic in their usage of hashtags. They adjust strategically to maintain pace with business and consumer trends, demands and preferences in the digital marketplace. They are always mindful of the necessity of hashtagging the most appropriately effective words and phrases in every digital promotional item - for the maximum returns.
Before I started to write this article for example, I already knew the leading hashtag that I will use with it - when I share it in the various social media marketing, and networking groups. I now know that when this piece is completed, that an a suitable bunch of hashtags will be attached. Terms like: #hashtag #hashtags #hashtagchallenge #hashtaghelp #hashtagging #hashtagged and #HashTagger.
People who are interested in learning more about the benefits of hashtags- will have another competitive article available for their enlightenment. The accompanying hashtags will assist enormously in the widespread availability and accessibility of this perspective on the priceless value of hashtags in network marketing. The popularity and success of this writer will soar favorably- without a doubt, with every appreciated, educational, informative and entertaining piece shared - and reshared in the digital marketplace.
That’s the whole idea; and hashtags are an essential aid in my strategically ongoing digital marketing campaign.
The independent and focused digital marketer - who practices the use of related hashtags in their marketing production, is no doubt - on the road to sustainable sales success. Because results in marketing are ultimately measured by the recognition and sales results of the promotional campaign.
As the Internet expands like the universe, digital marketers must adapt to the changes and enormous digital marketing opportunities which are generated as a result. More users and markets mean added opportunities to make additional money - through a well thought out digital marketing strategy. It must involve the usage of every valuable tool in the well equipped digital advertiser’s toolbox. The hashtag is one of them.
Facebook recognizes and welcomes them, so do Twitter, LinkedIn, Pinterest, Instagram and a lot more others. There are good reasons why hashtags are part of the digital sharing, networking, marketing, advertising and promotions culture. All practicing, and aspiring digital marketers should commit to learning and understanding why hashtags are a useful feature in the digital marketing communities of world. Digital advertisers need to latch on to why segments of international digital researchers, consumers and others begin their respective inquiries with hashtag searches.
Hashtags are among the other user-friendly digital marketing tools in the serious marketer’s toolbox. They complement images, videos, literature materials, live broadcasting and the works. Hashtags help to build brand awareness and credibility - in the hearts and minds of the ever-craving patrons and potential customers.
If you are in the digital networking, sharing, marketing, advertising and promotions business - and you are not presently in the practice of using hashtags systematically in your quality marketing work, it is now being prudently suggested that you join in on the digital promotions success train - and embrace the trending, and paying gift of hashtags.
- We Invite and Welcome You to Join The People, Entrepreneurs, and Businesses Digital Marketing, Advertising, Promotions, Networking and Support Group on Facebook -