The Overview

We all have a craze for certain brands because of the value that the brand would provide to its users or the brand itself being a social status symbol. But, to achieve this state, the brand needs to be positioned that explains itself how the consumers have to perceive it.

To do so, awareness about the brand is much needed and this could be done through providing values in appropriate channels. It would organically (doesn’t have to spend budget directly on it) make the brand more authentic – making itself a thought leader in its industry.

Let’s see how we made the brand out of the gym and how it helped them in boosting their client inflow to 300%

What were they?

Evolutions Fitness Club is a reputed gym with more than 7 years of experience as of 2019. They were handling their clients like how usual gyms would do. But, they had the thought of expanding their reach and increasing the client in-flow and making their brand more recognizable.

By the time they joined us for their better future, Evolutions Fitness Club had their exclusive logo. But, it wasn’t utilized properly to its full extent to stand out not just as a gym but also as a brand.

We started right there..

Create their own brand identity by fixing the color schemes that would resonate with the brand’s voice (Yellow and Black in this case) and making sure it has been used the right way in all of their marketing collaterals.

After research, we deduced the channels where their niche will be available and made a copy of the complete brand there.

1. Created every post adhering to their brand voice.

2. Prepared a compelling content calendar that promotes engagement and

3. Shared helpful information catered exclusively for their niche.

It helped a lot to create a perception of how the audience would perceive the brand.

Like we strategized, we nurtured their niche by sharing helpful and thoughtful content through online channels that triggered word of mouth. It made the offline client in-flow increase gradually, converting the Online niche to Offline.

Evolutions lacked an appealing website to show their brand’s presence online. However, they had a google business site that contained basic information to contact them. But that wasn’t enough for a groundbreaking ROI.

So to up-shift the situation, we created an exclusive website for them that explains the services they provide while following their brand guidelines. That ensured their brand’s presence online, making the brand more authentic to their niche.

Then came the month of October – the starting of the fitness industry’s peak season that eventually fades away by February by having January as the peak maximum. All the nurturing niche with knowledge and sharing engaging social media posts have started to show their worth. Combining their anniversary celebration offers with the marketing efforts, the sale made a maximum impact like never before, spiked to whopping 560% more conversions when compared to the previous year.Stay Tuned for the whole study!