What is SpyFu?

SpyFu is an SEO and PPC competitive intelligence tool. You may type in a domain name to view all of the keywords it ranks for (including the content it ranks for), as well as the Google ads it buys and it is the most powerful competitors. Deep keyword research is also an option. Find the domains that buy it or rank for it, all of which have a history. SpyFu is a great tool for anyone who are starting a campaign or refining one that is already running, thanks to its rich insights and reporting.

SEO Overview

SpyFu is quite simple to use. All you have to do is type in a competitor’s domain name. Yeah. That is all there is to it. SpyFu will respond by generating a series of reports for you. They’re jam-packed with statistics, charts, and crucial insights about that website’s organic and sponsored search results. The SEO Overview is one of such reports . One of those reports is the SEO Overview. Use it to learn about:

• The types of pages that link to the website

• Similar sites

• Front-page keywords

• Flaws exposed by Google updates

The SEO Overview is a good starting point to gain some insight on your competitor’s organic strategy.

Kombat

SpyFu also comes with a tool called Kombat, which can assist you in delivering the proper keywords to your target audience. The following is how it works: You choose two more domains to compete with. Kombat will present you with a report comparing your keywords to theirs. Use the information in that report to learn about:

• Keywords your competitors rank for, but you don’t

• Keywords any competitor ranks for

• Keywords you rank for but your competitors don’t

• Keywords you and your competitors rank for

Remember: if you rank for certain keywords and your competitors don’t, that’s not necessarily a “win.” It could mean that there isn’t much of an audience for those keywords.

SpyFu Keyword Groups

SpyFu divides organic keywords from your competitors into divisions. This will provide you with more information on the company’s content strategy. The Keyword Groups report can be used to:

• Filter results based on keywords.

• CSV format is used to export all grouped keywords to Excel.

• Get more information on clicks, keyword costs, and search volume.

• Use global or local searches to narrow down your search.

When you look at how SpyFu classifies the search phrases, you might get some keyword ideas.

SEO Keywords

Although your competitors may have nabbed some excellent phrases, it’s unlikely that they’ve nabbed every term relevant to your niche. The SEO Keywords report from SpyFu provides you with ideas by identifying keywords that are relevant to the search terms that your competitors rank for. The SEO Keywords report can be used in a variety of ways:

• Export the entire keyword list as a CSV file.

• Find out how much a competitor’s total organic clicks are worth in dollars.

• Filter the keyword list so that only related keywords appear.

• Learn about the history of ranking content and how to copy a competitor’s strategy using the information in this study.

SpyFu Ranking History

It is useful to see how well your competitors have ranked over time.That way, you’ll be able to tell which of them is serious about their SEO approach. You should be on the lookout for competitors who are constantly improving their rankings. The Ranking History report from SpyFu will also show you how key algorithm upgrades like as Panda impacted rival rankings. The line graph chart, in reality, will indicate exactly where a website’s rating changed. SpyFu now has nine years of data accessible. However, the report isn’t just about websites. You may also follow the rank of a particular web page over time.

Backlinks

Backlinks are an essential component of any successful SEO strategy. SpyFu, on the other hand, shows you how your competitors receive their link juice. The Backlinks report can be used in a variety of ways:

Find links that will assist other websites in achieving a high ranking.

Target for links that your competitors frequently use

Filter results based on certain page kinds (forums, blogs, etc.)

Find high-quality links while avoiding webspam.

SpyFu only displays backlinks from the first five pages of Google.

SpyFu PPC Overview

Some of your competitors might have a paid strategy as well as an organic strategy. SpyFu provides a wealth of information on how they use search ads to generate traffic. The PPC Overview report can help you learn the following things:

• Get a list of a website’s purchased keywords.

• Spend history on a website’s ad

• Learn about the advantages and disadvantages of keywords.

• Examine the ad copy that your competitors are employing to entice visitors.

The report will also inform you which high-priority keywords are missing from your website.

SpyFu PPC Keywords

How would you like to find your competitor’s most profitable keywords? The PPC Keywords report might help you with that. Here are just a few of the secrets you will:

• Every single keyword a rival has ever bought

• The expected monthly ad spend of a competitor

• How long has a competition been using a keyword in their advertising?

You can use the report’s filters to zero down on specific terms. SpyFu also allows you to see the entire history of a competitor’s ad wording over time. This will reveal how the marketing team improved its ad strategy.

SpyFu: Rank Tracking

You will want to know if your SEO strategy is drawing a crowd once you’ve designed it based on the information you’ve gleaned from SpyFu. SpyFu has you covered there as well. The tool includes a rank tracking report that shows you where your content ranks over time for a specific keyword. Currently, the tool monitors Google and Bing rankings. The tool may be used to track both PPC and organic keywords. Keep in mind that the information is updated on a weekly basis. Review of SpyFu: Rank Tracking

You’ll want to know if your SEO strategy is drawing a crowd once you’ve designed it based on the information you’ve gleaned from SpyFu. SpyFu has you covered there as well. The tool includes a rank tracking report that shows you where your content ranks over time for a specific keyword. Currently, the tool monitors Google and Bing rankings. The tool may be used to track both PPC and organic keywords. Keep in mind that the information is updated on a weekly basis. You’ll have to hunt for another tool if you require more frequent updates.

SpyFu: Pricing

SpyFu is reasonably priced. You may gain access to 5,000 tracked keywords and 10,000 top lists for just $39 each month. At that price tier, there is no limit on the number of search results or data exports. In addition, if you sign up for an annual subscription, the monthly cost reduces to $33. API access, additional monitored keywords, and top lists are all available with a more expensive package. However, even the most premium subscription limits your API results to 10,000 rows. SpyFu offers a money-back guarantee of 30 days. You can always request a refund if you don’t like it. You can cancel at any moment by calling, using live chat, or sending an email. Nobody will interrogate you or make you fill out a questionnaire.