Besides their vanity status, bath rugs & mats helps absorb excess moisture post-bathing, keeping the bathroom floor clean and dry. Also, bath mats provide a firm grip while bathing, preventing slippage and physical injuries.

Bath mats usage has experienced an uptick in recent years. As people experience higher standards of living, they are endowed with high disposable incomes. Consequently, spending on luxury items has surged, providing a major boost to the bath rugs & mats market.

They also offer the functionality of a temperature regulator between the hot water and the cold floor.Growth is also underpinned by rising demand for home décor accessories in the wake of enhanced income levels.

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As social interactions between people increase, a tendency to exhibit one’s residence for the sake of enhancing prestige is increasing. This involves expenditure on fancy accessories, stimulating demand for bath rugs & mats.

Based on the aforementioned trends, the global bath rugs & mats market will expand positively in the forecast period 2020-2025.

Hospitality Industry Records Extensive Usage of Bath Rugs & Mats in Recent Years

As globalization expands, the incidence of domestic and international travel for business and leisure purposes has gathered a lot of steam.

With constant movement of people, the hospitality and hotel industry is witnessing major influx of tourists who expect disbursement of high quality lodging services. Therefore, usage of bath mats has surged.

In order to retain their customers, hotels are constantly investing in improving their quality of services. In this highly competitive environment, even a minor laxity can cause them to lose clientele. One major component of enhanced services is provision of bathroom accessories, of which bath mats and rugs are an important part.

Chenille Mats Register Major Upward Incline, Bamboo Rugs Acquiring Significant Traction

Chenille fabric derived mats are the most popular amongst vanity-oriented consumers. Chenille is a unique fabric which is distinctly known for its fuzzy piles, closely resembling a caterpillar. Besides enhancing the aesthetic value of one’s bathroom, these mats are super soft, highly absorbent and is capable of drying up quite fast.

Its unique surface provides increased surface area, thereby permitting a chenille mat to absorb a larger volume of water compared to its traditional counterparts. Simultaneously, bamboo mats are acquiring major popularity.

This is attributed to its sturdiness and hydrophobic nature. Moreover, bamboo mats prevent microbe proliferation, reducing chances of infections.

Global Bath Rugs & Mats Market Growth to be underpinned by Surging Investments in the Asia-Pacific Region

Amongst all the regions profiled in this report, the Asia-Pacific bath rugs & mats market is anticipated to be the most lucrative in the upcoming forecast period. Growth in this region is largely driven by a booming residential and commercial construction industries in the wake of rapid urbanization.

Surging income levels have led to a proliferation of the tourism industry, which in turn has provided immense traction to the hotel industry. Hotels are aligning their services with consumers’ expectations of clean and aesthetically appealing bathrooms, thereby increasing their investment in procuring bath rugs and mats.

Additionally, growing awareness about personal hygiene is accelerating the uptake of bath rugs & mats, especially across emerging economies such as India. Government initiatives, such as the ‘Swachh Bharat’ Mission, have emphasized on the construction of toilets and bathrooms.

Such initiatives are anticipated to bolster prospects for bath rugs & mats market. The Middle East and Africa (MEA) also shows immense growth prospects, attributed to the emergence of tourist hotspots such as Abu Dhabi, Dubai, Qatar, etc.

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COVID-19 to Forestall Growth Prospects attributed to Strict Social Distancing Measures

The novel severe acute respiratory syndrome coronavirus-2 (SARS-CoV-2) pandemic has rendered the global bath rugs and mats market highly tremulous. The pandemic has forced the global tourism industry to suspend their operations in lieu of flattening the infection curve.

As a result, investments in bathroom accessories have drastically dipped. Due to this falling demand, manufacturers are experiencing shortfalls in their revenue shares. This is largely attributed to restricted sales, rendering a shortage in cash inflows, thus affecting their operations.

Additionally, logistical difficulties have rendered it nearly impossible to deliver bulk orders to end-users. Therefore, the growth curve will slope downwards in the short-run.

However, a resurgence will occur with the introduction of a vaccine or drug. As people get administered with the said vaccine, they will develop immunity, allowing governments to completely lift lockdowns and permitting resumption of all economic activities at full-swing, including tourism.

Global Bath Rugs & Mats Market: Competitive Landscape

The global bath rugs & mats market is characterized by the presence of several prominent and regional players. Some of these include, but are not limited to, Welspun, Clara Clark, Mateo, Qiqi Textile, Stainmaster, Townhouse Rugs, Interdesign, Chesapeake, Toftbo, Epica, Utopia Towels, Creative Bath and Trident Group among others.

These vendors concentrate on offering innovative product offerings in order to remain afloat in the market. An example of such an initiative is Mateo’s smart bath mat which helps monitor body weight as well.

The mat is equipped with a footprint recognition AI algorithm which records the weight and transmits it to an application. The mat has a high-precision weighing system, ranging from 0.2 lbs. to 400 lbs.

The company was awarded the CES 2020 innovation product award for this in the Health and Wellness category. Due to its simplicity of design, the mat resembles a conventional bath mat. Also, Podimetrics, a Boston based start-up company, has developed a bath mat equipped with an early warning system to predict and prevent diabetic foot ulcers.

Also, Stainmaster manufactures specialized rugs which are capable of resisting food and beverage stains, offers soil protection and high durability.

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Bath Rugs & Mats Market: Segmental Analysis

By Product Type

• Chenille
• Nylon
• Polyester
• Cotton
• Bamboo

By End-User

• Hotels
• Salons
• Households
• Other

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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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