The post AR Market Entered A New Stage in 2023: Apple / Microsoft / Wimi Accelerated Its Research appeared first on Newstrail.com authored by Patrick L. Warren

French luxury goods company Louis Vuitton has teamed up with Snap (SNAP) to enable Louis Vuitton to reach more Gen Z consumers, which Snap says uses 75 percent of users aged 13 to 34 in 20 countries.

AR gradually moved to the public

By focusing on AR, both brands and consumers can try the Technology while remaining anchored to the physical world.”AR is connected to the ‘real world’,” the official said. ” AR is a healthy way to allow the network to evolve. It is rooted in real life and real humans, rather than escaping into the virtual world as VR does.”

In addition to providing users with multiple sensory experiences, the use of AR in the manufacturing process is also likely to grow in the coming years. The German carmaker, BMW, for example, is already using AR technology to design and make prototypes. AR allows engineers to visualize geometric concepts on a truly scale holographic 3D model of the prototype.

In addition, with the progress of AR technology, the metauniverse will become more popular. With AR technology, users can even interact with 3D virtual objects without wearing a headset device. For example, Disney’s (DIS.US) theme park is developing AR experiences that don’t require 3D glasses.

There are so many giant faces on the AR track

Industry analysts say that AR / VR is still one of the main lines in 2023, and those who invest now will benefit a lot. Tech giants are already racing to exploit the market.

Meta (META) launched it’s $1,499 Quest Pro more than two months ago and plans to launch its second consumer VR headset next year, a follow-up to the Quest 2. Before that, Mark Zuckerberg had made no secret of his desire to invest in Metaverse, more notably spending billions of dollars into AR.

Microsoft (MSFT) has partnered with Meta Platforms(META.US) to develop various AR / VR applications and has also acquired Activision Blizzard, pending regulatory approval. Apple (AAPL) also shows its intention to enter the potentially lucrative AR space, with its headset, which could be unveiled this spring.

According to the news, Apple hopes to release a high-end headset that includes VR and AR capabilities. On the other side, the Reality Pro could cost as much as $3,000, much higher than products like the Oculus, which cost about $1,500.

WiMi promotes the rapid development of the AR field

AR consumer hardware battle, the AR market also ushered in many faces. Luo Yonghao’s fine red line, high transfer into the bureau of AR Wu Dezhou, judgment is “the eve of the birth of the first generation of iPhone”. In addition, tech giant Wimi Hologram Cloud (NASDAQ: WIMI), which has already been listed on NASDAQ, has accumulated money in the AR space for a long time and is on the table in the future 100 billion markets. Data show that WiMi technology iteration update, in recent years, AR / VR new frequency, the penetration of the consumer end accelerated, investment and financing active in 2023.

AR brings infinite possibilities by covering a layer of virtual information to the way to communicate with others, obtain information, and look at the world in the real world. Industry insiders said that the future of AR and other virtual reality is bright, and practitioners are waiting for technological breakthroughs, the accumulation of high-quality content ecology, and the explosion of the consumer end.

It is understood that WiMi Hologram Cloud (WIMI) has established an industry-leading technology fortress, but also invested a lot of energy, and has been facing the field of education, advertising, film and television, industry, automobile, and other industries. For example, in the industrial field, AR can be used to assist in manufacturing and maintenance. As the WiMiAR industry chain is gradually mature and the expansion of B-end applications, the overall application ecology of AR has gradually entered a virtuous cycle.

In terms of AR content, WiMi provides consumers with a large amount of excellent content, incubating nearly 5,000 holographic AR content, and users enjoy cloud panoramic roaming, digital art education, panoramic 3D creation, and other beautiful Spaces, and experience the beauty of nature and art without leaving home. In addition, WiMi believes that the further development of AR largely depends on 5G or even 6G, so the company has created 5G + AR + AI solutions in various industries, which greatly helps the intelligent transformation and upgrading of various enterprises.

Data shows that with the help of 5G, WiMi can provide AR with a new network environment with ultra-low latency and high bandwidth, and the running speed will be faster, which will help WiMi to achieve remote training, remote technical guidance, and other applications. With the extensive support of 5G, AR technology also allows everyone involved in a virtual meeting or presentation to get the same information at the same time and interact with digital content in real-time, and collaborate with remote peers. With the booming development of AR and 5G fields, WiMi can better meet the needs of AR enterprise applications.

To Sum Up

In the past period, AR has been appearing together with the meta-universe. AR is one of the six technologies of the meta-universe. After adding blockchain and artificial intelligence, it becomes the meta-universe. From this perspective, the meta-universe is the expansion content of AR. In recent years, AR technology iteration has not stopped, and there are many difficulties to break through. And AR field crossover people rushed to come, Internet manufacturers, automobile manufacturers, and mobile phone manufacturers have also ended. In short, AR will undergo a long time of change, and the gap between enterprises within the AR industry in the next few years will widen, and the competition pattern of the industry will be more clear. At that time, AR will integrate with various industries and realize through the B-end model of growth certainty or stronger.