Mumbai (Maharashtra) [India], October 17: NH Studioz, one of India’s premier content material homes with a colossal copyright library of over 2500+ function movies, has been awarded the tender and entered into a landmark settlement with Doordarshan (DD), India’s pioneering and most generally watched tv channel. In a important transfer that marks a new period of content material synergy, NH Studioz has leased slots on DD for a two-year interval, taking full possession of Every day Afternoon slots from 1pm to 4pm and Weekend Prime time slots from 8pm onwards. They are going to be taking care of the complete Programming, Promoting Gross sales, Advertising, and Promotions.
The settlement consists of unique programming, promoting gross sales, advertising, and promotional obligations. Doordarshan, with its historic significance as India’s first and oldest tv channel, boasts an unparalleled attain. The channel’s cultural affect, strategic placement on all platforms, authorities partnership, and emotional join with viewers from numerous demographics make it the very best platform for NH Studioz to develop its attain and have interaction with audiences nationwide.
Shreyans Hirawat, Director of NH Studioz, expressed his enthusiasm for the collaboration, stating, “This partnership with Doordarshan represents a historic second for NH Studioz. We’re excited to deliver our intensive content material library and programming experience to DD’s platform, and we look ahead to offering charming leisure to viewers throughout the nation.”
NH Studioz’s determination to collaborate with Doordarshan aligns with DD’s aggressive strategy to revitalising its platform with new and fascinating content material. Latest initiatives by DD embrace reveals by famend creators like Subhash Ghai (“Janaki”) and Shilpa Shetty (“Yoga”) and a collaboration with Netflix for “Azaadi Ka Amrit Mahotsav.”
NH Studioz sees this partnership with Doordarshan as a important step in shaping the future of leisure in India. It combines the energy of NH Studioz’s huge content material library and programming experience with Doordarshan’s historic presence, vast attain, and enduring cultural significance. Collectively, they goal to supply participating content material to viewers throughout the nation, from Tier 2 and Tier 3 markets to cultural and festive events, reinforcing Doordarshan’s place as an integral half of Indian households.
With a historical past of delivering distinctive cinematic experiences, NH Studioz has established itself as a main contributor to the programming of main film channels like Star Gold, Zee Cinema, and Set Max, persistently accounting for spectacular programming of their content material. The studio’s numerous movie library, spanning from classics of the Fifties to modern releases in 2023, caters to audiences of all demographics and options the largest names in Indian cinema, together with icons like Amitabh Bachchan, Kartik Aryan, Ranbir Kapoor, and extra. NH Studioz boasts a vibrant social media presence, with an engaged viewers viewing roughly 50 million hours month-to-month throughout 33 channels, serving a subscriber base of 35 million customers.
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