Coty Inc. (COTY)

Coty, Inc. is a global beauty products manufacturer in three segments: fragrance, color cosmetics, and hair care. The company is famous for its highly successful retail brands, including Calvin Klein, Bumble and bumble, Marc Jacobs, Philosophy, and Covergirl. The company has increased since being taken private in a $10 billion leveraged buyout backed by Ponce Capital’s JAB Holding Company in July 2017. Coty generates the most significant chunk of its fragrance products, accounting for nearly half of the company’s total revenue in the fiscal year 2018. The company’s color cosmetics segment generated around a third of its revenue, while hair care represented just under a fifth. While the fragrance is an incredibly competitive landscape, the color cosmetics and hair care segments are considerably less so. That’s why we think Coty is an excellent pick for investors looking for a pure play in the beauty products industry.

Nu Skin Enterprises (NUS)

Nu Skin Enterprises is a global network marketing company that sells nutritional supplements and skin care products under the ageLOC brand. Since its founding in 1984, the Utah-based company has experienced a steady rise in revenue. In the fiscal year 2018, Nu Skin generated over $3.9 billion in revenue and $651 million in operating cash flow. Nu Skin is currently one of the largest direct sellers of Personal care products in the United States. While the company’s nutritional supplement business continues to grow, its skin care products have driven a significant amount of growth in recent years. Nu Skin has a thriving network marketing model that has proven to be successful for decades. The company’s products are reasonably priced and high-quality, and it has a proven business model that offers total flexibility to distributors.

Herbalife Nutrition (HLF)

HLF is the world’s largest direct seller of nutritional supplements, with an entirely digital marketing model. The company operates a network of independent distributors who sell its products online or in person. Herbalife’s model has come under fire following a high-profile lawsuit initiated by investor Bill Ackman. The suit alleges that Herbalife is operating a pyramid scheme and has caused the company’s stock to plunge. While the suit likely won’t be resolved any time soon, Herbalife has proven to be resilient.HLF has a reputation for being a high-quality, reputable brand with a powerful presence in emerging markets such as Southeast Asia. The company has also made a name for itself as a digital marketing pioneer, especially regarding social media. Herbalife is one of the world’s largest and most profitable direct-selling companies.

Edgewell Personal Care Company (EPC)

Edgewell Personal Care Company is a global manufacturer of disposable and reusable razors, shaving, and skin care products. The company’s disposable razor segment includes brands like Schick, Wilkinson Sword, and Edge. Its reusable razor segment includes blades and handles branded Personna, durable, and Feather. Edgewell’s other shaving and skin care products include brands like Playtex and Banana Boat, as well as its dermatological brand, CeraVe.Edgewell is one of the largest personal care product companies in the world. The company generates most of its revenue from North America, though it also generates meaningful revenue from South America, Europe, and Asia. Edgewell operates a wide range of brands across various markets, which means that it has a lot of flexibility when managing fluctuations in demand. The company is also involved in several strategic partnerships likely to boost its business further.

Conclusion

Investors are always looking for the next hot investment, and the personal care products industry offers many potential opportunities. While large companies like Procter & Gamble and Unilever remain the most prominent players in the industry, the most successful stocks tend to be those catering to niche markets with differentiated products. When choosing stocks to add to your portfolio, it’s essential to understand the industry they operate in and the company’s long-term potential. The four stocks above are all well positioned to succeed in a changing market, and each offers a unique investment opportunity. Whether you’re looking for an opportunity or want to find out about a few new stocks to add to your portfolio, we’ve put together a list of what we consider to be some of the best personal product stocks you can buy right now.

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