When an agency is first founded, the finances are often handled in the simplest of ways, with the current bank balance being the main metric monitored. The founder knows they’re making… Read More

I think everyone should do more things that DON’T have an immediate and measurable ROI. It’s sometimes tempting to look at everything as a line in a P&L – a cost in tim… Read More

There are few things that make me question a LinkedIn connection request more than the overuse of words like “growth” and “scale” in someone’s profile. These pe… Read More

Many agencies are born from a talent for “the craft” they will deliver. A talented designer founds a creative agency, a gifted programmer starts a development shop or a PPC exper… Read More

Working ridiculous, long hours and failing to take holiday are almost badges of honour for many business owners. Whenever I ask anyone sporting those badges why they do it I tend to get a mi… Read More

Running a business isn’t just hard; it can be relentless. We all have a finite capacity for the number of hard things we can deal with at once, and that capacity is often not enough. W… Read More

Have you ever counted up the sheer number of questions you field each day as a leader? Or calculated the hours you sacrifice giving answers to ‘quick questions’? While being avai… Read More

It’s every business owner’s dream. I recently signed two new clients as a result of writing a single post on LinkedIn. In fact, that post not only landed me great clients, but al… Read More

It’s easy to dismiss the role of luck in business success. Many business books make business seem like a recipe that is almost guaranteed to succeed if you mix the right ingredients in… Read More

Recent years have seen a rise in the personal productivity approach of building a “second-brain”; The idea of capturing thoughts, notes and ideas in one central software reposito… Read More

There’s a point in a growing business where things often take a sudden shift from “Wow, this is going well” to “Help, it’s all falling apart”. It’s… Read More

All good things come to an end and your involvement with your agency will be no exception. It’s no more avoidable than death or taxes (and will possibly involve at least one of those t… Read More

It’s easy to get caught up in the pursuit of speed in our businesses. We all want to enjoy the fruits of our success sooner  and it seems logical that moving more quickly will get… Read More

High up on my personal list of “Mistakes agency owners know they’re making (but just keep repeating)” is allowing things that are urgent to take priority over what is actua… Read More

There’s a word that I and others have been using to describe me over the last few months, that I think I am going to stop using. It’s not an entirely inaccurate description of me… Read More

At BrightonSEO October 2022 I delivered a talk titled “Can you trust AI with your content?”.  This looked at text generation systems like GPT-3 / OpenAI, user perceptions to… Read More

I am beginning a new piece of research looking at agency investment. This is likely to form a content piece and possibly a webinar sharing lessons learned from the research. Having sold an a… Read More

Interest in, and experimentation with, AI text generation systems has exploded in the last 2 years. The catalyst for this was undoubtedly OpenAI adding GPT-3 to their open beta. GPT-3 is 117… Read More

When a senior Google Exec suggested that nearly 40% of young people favour TikTok and Instagram over Google when searching for a place to have lunch, I was intrigued. TikTok’s rise has… Read More

One of my favourite questions to ask Agency Leaders is how they build new business. Together with questions around size and specialism, how an Agency brings in new business tells you a lot a… Read More

I’m an inbound marketer at heart. The common thread of my online business career has been using content marketing and wider inbound marketing strategies to grow the business that I am… Read More

Publishing a curated newsletter is a tried and tested way to build authority in your niche. For B2B businesses, a regular “news roundup” offers the chance to build a relationship… Read More

Do you ever find yourself looking at an article on a business website and wondering why they bothered to publish it? I’m not talking about the moment or horror of finding something ent… Read More

If I asked who had a set of keys to your home, I suspect you would give me a short list of trusted people without having to think too hard. If I asked who knows your banking PIN I’d im… Read More

A little bit of random fun for a lazy Saturday morning: I’ve created a tool to help you convey complex emotions through the medium of emjoi. Just what the world needs, I am sure. I&rsq… Read More

I used to look down on using talent marketplaces like Upwork for software development projects. They always felt like a race to the bottom on price, with providers forced to do as little as… Read More

People love to talk about imposter syndrome. From sharing strategies on how to combat it to the “humble brag” LinkedIn post that may as well say “I’m really great&hel… Read More

Talk of Web3 exploded towards the end of 2021. Facebook’s renaming to “Meta” and it’s new focus on the metaverse was undoubtedly the big news that drove much of that… Read More

There is something about New Year’s resolutions that seems to make me less likely to stick with them than any other promises. It is almost as if labelling a promise as a New Year&rsquo… Read More

I’m not a person who is naturally inclined to hyperbole, so it’s a bold claim to say that there are business books that have changed my life. It’s a true one though. Some o… Read More