The right technology can enable critical communications and location tracking, without compromising an end-user’s right to privacy, writes Track 24’s Maya Kluckow in an article for SJUK about AtlasNXT.

As society becomes increasingly dependent on digital services that require location data, there’s a growing tension between the need for accurate tracking and the right to privacy. How can organisations navigate this complex landscape and strike a balance which benefits end-users, without compromising their privacy? We explore how Atlasnxt, brought to you by Track24, enables both critical communications and location tracking and while respecting users’ rights and choices.

Track24 CEO, Dan Bridges, emphasises the importance of a transparent relationship between any app-user and software provider. This ethos underpins the creation of AtlasNXT. “AtlasNXT was built with total privacy control in mind, designed to allow its end-user to decide the level at which they would like to share their location with the system and their employers.”

AtlasNXT is a single-solution safeguarding and critical communications SaaS platform, built to transform the way organisations protect, inform and engage their teams and individuals, enterprise-wide, wherever they may be. AtlasNXT delivers 3D Precision Communications, enabling organisations to communicate with the right person, in the right place, at the right time, every time.

Matthew Karas, Track24 CPTO explains: “Unlike other systems, location sharing on AtlasNXT can be subject to whatever rules are appropriate to the situation. The authority to change AtlasNXT’s configuration, might be set differently by organisation or context.”

Matthew outlines three scenarios:

1. “If I am happy to inform my employer that I am at the airport, but not that I am in the bar, AtlasNXT can do so without sharing my coordinates. My phone has been sent the site boundaries, so it can share the status “Matthew is at the airport”, and nothing more.

2. “If I am in a war zone and want AtlasNXT Operators to be able to find me and help me, down to the nearest few metres, when I can’t even reach my phone, I can set AtlasNXT to share my precise coordinates, at all times.” In addition, AtlasNXT can enable location-based critical communications, so if the app-user enters a known dangerous location, the Operator will be informed and can initiate a check in with the app-user.
3. “There may also be situations in which no location should be shared. If I am a reporter being offered an interview with a fugitive, nobody should know the coordinates of the meeting or be able to track my journey there. But I will still have access to the emergency alert system on my phone in case of an emergency, which enables me to feel safe and secure.”

The three pillars of AtlasNXT’s functionality are listed below.

Protect: Protect your high-value assets – employees and sites. AtlasNXT supports you in delivering your duty of care obligations. Protect your brand and reputation by safeguarding your people in line with industry best practices, and new ISO 31030 guidelines. Travel and operational risk management are made simpler than ever before by AtlasNXT.

Inform: Declutter the communications landscape by quickly filtering messages, based on people, place and time. Communicate and inform dispersed workforces easily and efficiently, to mitigate the impact of events which might adversely affect business operations and the safety of your staff.

Engage: AtlasNXT is a powerful and universal collaboration toolkit, which drives network engagement and champions employee wellbeing. Enhance your business resilience with interactive document sharing and Travel Itinerary Management. The AtlasNXT team provides easy, personalised onboarding, including simpler integrations with existing systems.

By leveraging location-based communications, AtlasNXT changes the delivery of modern-day operations, enabling organisations to provide duty of care to their employees, using safeguarding and critical communications functionality, maximising cost and time efficiency, and improving employee satisfaction, engagement and trust.

AtlasNXT consolidates all necessary functionalities into a comprehensive, customisable SaaS platform, enabling critical communications, whilst putting privacy first.

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