Although GoHighLevel is hands down one of the best marketing and sales automation systems, it can be too expensive or too overwhelming, especially when you’re just starting out.

So, that’s why I’ve put together this list of best GoHighLevel alternatives to help you choose the right software depending on where you’re at in your business.

Let’s get started.

Best GoHighLevel Alternatives in 2023

1. Kartra – Best GoHighLevel alternative overall
2. Vendasta – Best for large agencies & white-label services
3. ClickFunnels 2.0 – Best for sales funnel automation
4. SalesPype – Best for local lead generation
5. Builderall – Best for web design agencies
6. Keap – Best for payment processing and invoicing tools
7. HubSpot– Best for enterprise-level businesses
8. Pipedrive – Best for being easy-to-use
9. Systeme.io – Best free GoHighLevel alternative
10. ActiveCampaign – Best for multi-channel communication

1. Kartra

Kartra is an all-in-one digital marketing platform that is meant for entrepreneurs as well as business owners in mind. It comes with different tools that assist you with:

• Building sales funnels
• Running email marketing campaigns
• Managing clients
• Setting up an affiliate program
• Building membership sites
• Scheduling appointments

And more.

Most importantly, Kartra provides you with a powerful CRM system that is comparable with enterprise-level CRM platforms that we’ll cover later.

It gives you features to easily provide an eye-pleasing view of all the sales pipelines for easy tracking and management of leads through your qualification process.

With Kartra CRM, you can learn the behavioral patterns of your early users, how they land on your site, at what point they exit, which link they click, and how they transition from the moment they sign up to the point of checkout, which gives you valuable insight on how to make your campaigns. 

Kartra’s automated lead scoring will automatically add points scores to every interaction a lead or customer has with your emails, web pages, membership areas, help, desk, videos, and product checkouts.

When it comes to email marketing automation capabilities, Kartra’s marketing automation is comparable with dedicated email marketing platforms like GetReponse of Aweber.

You can trigger Kartra automations based on a lead reaching a certain score or based on a tag that they’ve been given.

Other Kartra digital marketing tools include:

• Video hosting
• Helpdesk
• Checkout
• Booking calendar
• Analytics

And more.

But what makes Kartra stand out among other marketing platforms on this list is the Kartra Campaigns which is basically a collection of done-for-your campaigns created by highly successful online marketers; Frank Kern and Andy Jenkins.

This feature allows you just with the click of a button deploy these done-for-you campaigns into your account and have all of these pages already set up for you with copy, design, email campaigns and all that good stuff.

And for all of the marketing agency owners out there, Kartra also has got you covered as well.

With the Kartra Agency feature, you have full control over your clients. You can give clients access to their accounts based on what they need, or you can choose not to give them any access at all.

That means you don’t have to worry about your clients making unknown changes, locking you out of your account, or messing with the process.

With the Agency analytics dashboard, you’ll be able to share stats with them so they always know things that keep them satisfied.

This dashboard gives you a quick look at each client’s analytics, such as:

• Revenue
• Generated sales
• Rebills
• New clues

And most importantly, you didn’t have to sign in and out of each account.

But Kartra Agency isn’t just about making access easier and giving you a single view. It gives you the freedom to choose the business model for your agency that works best for your operations.

In the first agency model, you are the account owner, which gives you the power to manage and sublease your clients’ accounts. This lets you buy accounts at a 40% discount and charge what you want for them.

You can control your client’s access, negotiate retainers, freeze accounts if necessary, and charge based on the services you provide, whether you’re designing an entire marketing campaign or just a single webpage.

On the other hand, the second agency model puts you in the role of a service provider. With this option, you basically can link your agency account to your clients’ existing Kartra accounts and manage them on their behalf. You just talk to your clients about a service fee and do the work for that amount.

In short, Kartra is a great solution for marketing agencies, digital marketers, as well as service-based business owners.

It is a perfect alternative to GoHighlevel and other email marketing systems, CRMs, membership sites, and so on. You do not need to buy these individual tools and it saves you plenty of money in the process as it certainly does for us.

Kartra Pricing

• Starter plan – $99/month
• Silver plan – $199/month
• Gold plan – $299/month
• Platinum plan – $499/month

Since we use Kartra ourselves, Kartra offers our readers an extended 30 days trial instead of just 14 days. It’s super beneficial when you’re trying software like Kartra that does have a lot of stuff in it to test out.

Try Kartra (30 Day Extended Trial)

2. Vendasta

Vendasta is an all-in-one marketing platform that provides users with white-label marketing, marketing automation, sales and CRM, and project management solutions.  

Vendasta is intended for marketing agencies, technology providers, or telecommunications companies that provide software solutions for their clients.

Vendasta has a marketplace of software solutions that users can purchase at wholesale prices and bundle for customers, all under a white-label service.

This means that you can have a branded app with your logo and available services. Vendasta’s marketing automation, sales, and project management tools help push the process from start to finish.

Vendasta comes with many features to help you manage marketing functions. As mentioned before, Vendasta features a marketplace of different software solutions that can be bundled together as part of a white-labeled product for users’ customers.

These include:

• Reputation management tools
• SEO tools
• Website design and hosting
• Content marketing tools
• Digital advertising tools
• And more

While users’ sales teams work on completing the sale, marketing tools can send customized and automated messages to prospects at automated intervals.

Now speaking of sales, Vendasta includes a sales CRM system that helps you to generate customized content for prospects with only a few clicks. The CRM features keep track of prospects users’ interactions with them and even use machine learning to guess what software needs each prospect needs.

Once a sale has been made, Vendasta provides tools for project management and billing to move the project forward through the entire sales process. They have project management tools like task managers and single-threaded conversations with team members and clients help to track progress as the project progresses.

And when it’s time to invoice, you can automatically generate invoices according to clients’ subscriptions based on their renewal dates. Payments work through a Stripe system and are white-labeled so that the client experience is as seamless as possible.

But what makes Vendasta stand out among the other tools on this list is they enable agencies to expand their current offerings and deliver marketing services under their brand name by providing a team of skilled marketing expert.

This basically allows businesses to scale their operations without hiring and training additional employees.

Some of the Vendasta white-label marketing services are:

• SEO
• PPC
• Review management
• Reputation management
• Listings management
• Content services
• Web design
• Social media marketing

These white-label marketing services are available for resale, so that businesses can sell the products at a marked-up price for profit while Vendasta takes care of the service delivery.

Vendasta Pricing

Vendasta is billed monthly, or on a 1, 2, or 3-year basis with 3 available plans:

• Startup – $97/month, paying monthly
• Growth – 575/month, paying monthly
• Scale – $1150/month, paying monthly

Try Vendasta

3. ClickFunnels

ClickFunnels used to be a software that helps businesses create sales funnels to sell their products. But recently, the platform went through a complete revamp launching a new upgraded version.

Now ClickFunnels 2.0 is not just a sales funnel builder but a complete sales automation platform.

The software is packed with features like

• Funnel hubs
• Blog builder
• Visual automation builder
• Team collaboration tools
• CRM
• Real-time analytics
• AI automation

In addition, ClickFunnels 2.0 now has its own also upgraded email marketing software where you can create and send email broadcasts, promotions, and offers.

Next, we have Workflows which let you collect sales, leads, and conversions on autopilot.

For example, when you automate your segments, you can deliver personalized follow-ups with dynamic email content, A/B tests, and make your campaigns more effective. This feature is basically all about delivering the right messaging to the right customers based on their previous behaviors.

Plus, they also have something customer center feature. This essentially allows you to provide a personalized experience for your customers and manage customer data. It’s like a headquarters for your customers, where they can access your courses, products, or new updates in one convenient spot.

But what I like about ClickFunnels the most is that they offer resources and support for agencies, including a dedicated agency program that provides training, resources, and support for agencies using the platform.

So as you can see, ClickFunnels 2.0 is more than just a sales funnel builder. It’s a comprehensive platform that can help streamline your sales funnel automation and improve your marketing strategies.

You can see my comparison between ClickFunnels vs GoHighlevel.

ClickFunnels Pricing

• Basic – $147/month
• Pro – $197/month
• Funnel Hacker – $297/month

ClickFunnels 2.0 free trial

4. SalesPype

SalesPype is an all-in-one white-label software that combines a CRM with built-in automation solutions for lead management, sales and marketing, organized communication, and service pipelines. 

Similar to HighLevel, it offers a variety of features like appointments, forms and surveys, phone system, email and video email, 2-way texting, ringless voicemail, and a power dialer.

SalesPype allows you to connect all their lead sources directly to the platform, enabling them to manage pipelines from one central place regardless of the source. 

It offers pre-built, customizable campaigns to engage with prospects, and its communication inbox helps manage conversations using one inbox for email, video email, text conversations, and voicemails. SalesPype offers click-and-drag pipelines with an intuitive design and custom pipelines to easily visualize the entire sales pipeline at a glance.

In addition, SalesPype offers an online appointment booking system, calendar sync, and appointment automation to manage appointments more efficiently. 

Now, let’s talk about its geo-farming tool, which is one of its most popular features. This tool empowers businesses to reach out to their customers by highlighting specific regions, neighborhoods, streets, or even specific homes on a Google map. It provides data points like name, email, phone, and even mortgage information.

Here is how it works:

In addition, SalesPype offers an online appointment booking system, calendar sync, and appointment automation to manage appointments.

With SalesPype, you get 80% of what you’d have with HighLevel for a fraction of the cost, especially if you subscribe to the higher pricing plans of HighLevel.

SalesPype Pricing

$79/month + $25/month for each additional user.

SalesPype free trial

5. Keap

Keap is an all-in-one sales, and marketing automation platform that offers a solution for advertising, marketing, and ecommerce agencies.

Keap’s automation software is designed to manage all lead and client data and outreach in one place, making it easier for teams to stay on the same page. 

By automating tasks like lead follow-up and appointment scheduling, it frees up staff for client services and reduces the time spent juggling different technologies.

Keap provides similar automation tools to other software products on this list, but its most unique automation features are its payment processing and invoicing tools. 

Essentially, Keap’s platform allows you to customize your invoicing and payment processing to suit your needs, eliminating the need for other third-party tools.

With Keap, you can push conversion rates with upsells and promos. You can create new and repeat business with the right offer at the right time, and one-click can help increase your average order value, maximizing your revenue.

Keap also allows you to process payments right within your CRM. This means you can send invoices directly from your CRM, making the whole process more streamlined and efficient. 

But it’s not just about invoicing and payments. Keap also provides a reporting dashboard where you can track sales reports and set success metrics that are customized to your business growth goals. 

Keap’s CRM can easily connect to all the data, apps, and devices that run your day-to-day operations. This includes Gmail, PayPal, and Quickbooks, allowing you to trigger automations.

So, if you’re looking for a solid sales and marketing automation system with payment processing and invoicing tools, Keap is your go-to solution.

Keap Pricing

• Pro – starting at $197/month
• Max – starting at $289/month

Keap free trial

6. Builderall

Similar to GoHighLevel, Builderall is also an all-in-one digital marketing platform but it has even more tools and features.

In fact, Builderall actually has over 50+ digital marketing tools including:

• Website builder
• Sales funnel builder
• Email marketing tool
• Scheduling calendar app
• Chatbot
• Video hosting
• Video maker
• Webinar tool
• SEO tool

And so much more.

All of these tools are in one dashboard and are integrated with each other so you can work and organize tasks easily on one platform.

Builderall offers a website agency feature that allows you to create sub-accounts for your clients and charge them directly with their preferred payment method.

And like all of the platforms on this list, Builderall also offers a CRM. It’s not however that advanced but you’ll have everything you need like lead scoring, pipeline management, etc.

In addition, Builderall has one of the biggest collections of websites, sales funnel templates, and chatbot templates called Funnel Club.

Inside Funnel Club you’ll find templates for every case scenario including templates for agencies to help you generate leads for your business.

Builderall Pricing

• Cheetah – $14.90/month
• Marketer – $69.90/month
• Premium – $79.90/month
• Funnel Club – $99.90/month + $199.90 one time payment

Builderall free trial

7. HubSpot

HubSpot is a very well-known CRM and marketing automation platform in the industry and is generally pretty massive. It has so many different tools available, but it can be a little confusing when you’re just getting started.

It can be a little hard to navigate, especially for new users and startups, which are already typically busy and don’t have the time to really learn all there is to know about CRM.

Diving into the benefits, you can easily manage your workflows with an improved project management view, which is super nice, and you’ll be able to effectively assign and track leads, keep an eye on them through the entire sales process and record the customer interactions across multiple channels.

This is a really in-depth version of tracking your workflow through the entire sales process, as well as even passing the sales process to them actually using the product or service. And this is really nice if you’re looking for a CRM that really captures that whole life cycle.

HubSpot for startups is a program that offers a discount of up to 90% for eligible startup ventures, with tailored training and support for startup-friendly onboarding. So if you just plan to start a digital marketing agency you might take off this program.

HubSpot for startups program does have some requirements that you need to meet and so if you’re a basic startup, that’s not venture-funded or has a lot of funding, you may not actually be able to apply or get accepted necessarily to the HubSpot startup program, but it is definitely worth a shot.

HubSpot works with both the G-Suite and Microsoft Office so whichever platform your business prefers to run, it will run without any problems.

Zapier integration makes it easy to share information across your apps. Zapier has a ton of different integrations with many different platforms and HubSpot, fully supports Zapier to extend your functionality and help your company’s growing operations.

HubSpot CRM is free so you can get started without overhead while paid add-on packages for HubSpot pile on features like recording AI and advanced automation.

So, they do have some really cool in-depth features but you will have to pay for them.

Going into drawbacks, customization options are limited, which could be an issue for very niche businesses and agencies.

The customization options are definitely lacking compared to GoHighLevel or other platforms on this list.

But it definitely does have a lot of features and so it usually doesn’t need as many customization features as something as some of the other CRMs.

The basic no-cost CRM features there are many them but they are pretty basic.

For a lot of the advanced features and functionality like I talked about earlier, they will be paid add-on packages and so that can be viewed as the free version of the CRM has a lot of these basic features.

So you will get that free plan upfront, but you’re really going to have to be paying for a lot of those advanced features so it’s easier to think of HubSpot as a paid CRM.

HubSpot Pricing

Pricing-wise, HubSpot CRM is free and the number of users is unlimited. So, no matter how big your company is, if you want to use the basics of HubSpot, you are totally able to, and it’s completely free.

The marketing hub, sales hub, and service hub add-on packages are $50 each per user per month billed monthly.

So, compared to GoHighLevel pricing plans where you can have unlimited users with no additional costs, HubSpot is way more expensive.

And these are pretty big customer service hubs. They have a lot of features in them and so you’re generally going to want to use them, and that puts HubSpot at a much more expensive price as compared to other CRMs.

It is the biggest of all of the CRMs and definitely packs a lot of punch with its features, but you’re definitely going to pay for those advanced features.

There are no free trials for the add-on packages so if you want to test them out, you will definitely have to purchase the first month.

Try HubSpot for free

8. Pipedrive

Pipedrive is a true CRM system. That’s what it was created for and it’s quite popular. In fact, they have stated that 90,000 companies have used it

Pipedrive as a company has been around since 2010 their headquarters are in Estonia but they actually have offices all around the world.

And a lot of the stuff works the same. Essentially, you can go in and tag clients and so forth with certain features, and based on actions they take, it’ll go to different places.

The Pipedrive lead scoring software lets you measure customer purchase intent with form data analysis and prioritize outreach efforts accordingly.

But the thing that sets Pipedrive apart from its competitors and this might sound cliche, is that it is very simple and easy to use compared to other platforms.

And they have a good rate of development. They come out with new features pretty often which is really nice to see. It’s nice to be using a CRM that’s constantly improving, constantly getting better and better and more capable.

Pipedrive Pricing

Pipedrive offers the following monthly pricing plans;

• Essential plan for $12.50,
• Advanced plan for $24.90
• Professional plan $49.90
• Enterprise plan $99.00

Pipedrive free trial

9. Systeme.io

Systeme.io is an all-in-one digital marketing platform that has many similar features to GoHighLevel including drag and drop website and funnel builder, email marketing automation, and membership site, making it the best free GoHighLevel alternative.

When it comes to marketing automation, Systeme is lacking in this aspect compared to GoHighLevel, not to mention Kartra or ActiveCampaign.

Systeme.io doesn’t offer a white-label or agency option but they have an online course platform, and webinar tool, and offer a completely free plan.

Systeme.io is a great solution for beginner-level online entrepreneurs who are just getting started and don’t need the advanced marketing automation features that HighLevel offers.

It’s also a solid option, if you need an all-in-one solution and has all the tools for a really affordable price.

But overall, Systeme.io appears to be a well-regarded marketing platform that offers a range of features for businesses of all sizes. While there are some areas where the platform could improve, many users appreciate its affordability, ease of use, and customer support.

Systeme.io Pricing

• Free plan – $0/month
• Startup plan – $27/month
• Webinar plan – $47/month
• Enterprise plan – $97/month

Try Systeme.io For Free

10. ActiveCampaign

ActiveCampaign is one of the best GoHighLevel alternatives due to its AI-powered marketing software, CRM system, and unpaired email marketing capabilities.

With the help of the omnichannel marketing tools offered by ActiveCampaign, you will be able to give your customers the best possible experience at each and every touchpoint along the customer value journey. This includes providing them with intelligent email follow-ups, a visual marketing automation builder, a CRM system, as well as one-click segmentation and lead scoring.

ActiveCampaign CRM gives you the ability to connect each and every channel in your company. You can improve overall customer experiences by gathering data from email marketing, social media, paid advertising, and your website. Then using automation to segment your contacts, personalize your messages, and schedule marketing campaigns.

Additionally, ActiveCampaign provides detailed reports and analytics and over 250 professional email templates organized by different categories such as customer service, abandoned cart, newsletter, and more.

ActiveCampaign Pricing

• Lite – Starting at $29/month
• Plus – Starting at $49/month
• Professional – Starting at $149/month
• Enterprise – Custom pricing

Try ActiveCampaign (14-Day Free Trial)

11. Zoho CRM

Zoho CRM is easy to use, with simple user interfaces targeted at startups and small businesses.

It includes customizable modules, automation, and social media features, which allow you to create the perfect environment no matter what your life cycle looks like for managing your customers and leads.

It allows you to define your own workflows and rationalize everyday tasks, as well as manage leads in many of their customizable modules, whether you’re creating new forms or building new sales pipelines, Zoho CRM basically allows you to customize the entirety of the CRM application.

The data porting feature allows you to quickly migrate your data from spreadsheets and contact management software to the Zoho platform, making implementation pretty straightforward.

It integrates with Twitter, Facebook, and Google plus for reaching out and engaging with leads quickly at just the right time.

There’s a free CRM for up to three users, great news for super lean startups.

Although as one might expect, it has somewhat limited features with less customizability and no mass emailing feature.

Some of the drawbacks, Zoho lacks individual email tracking and individual lead notification, which can be limiting if you rely heavily on one-on-one engagement.

This is the opposite end of the spectrum as compared to Close.com, which is focused directly on individual sales leads.

Zoho CRM is more apt to track the entirety of the life cycle of many different customers and many different leads.

The add-on modules are priced on top of the existing CRM product you purchase so costs can add up when you want to expand your use of the platform.

Zoho has a suite of different tools, whether you’re looking for invoicing or emailing or document signing or anything really that you need.

They have applications to do so, but they are all paid on top of the CRM, they’re not included with the CRM.

There is an all-in-one solution called Zoho one, which includes this CRM and all of these other products if you so choose.

Zoho Pricing

In terms of pricing, there’s a free version available for up to three users. It is targeted mostly for businesses and just really new startups.

The standard version is $12 per user per month billed annually, and the enterprise version is $35 per user per month billed annually.

Try Zoho

12. Close.com

The next software we’re going to take a look at is Close.com or, previously Close.io. Close.com is a pretty good CRM for lead management and collecting leads.

If you’ve used it before and rather than what you would consider a full-fledged CRM, Close.com really specializes in the outreach portion of a CRM so getting leads, setting up email sequences, and really just reaching out to contacts.

Close.com is very startup-friendly, the CRM provides a pipeline for viewing voice calls, SMS, reporting, email marketing, and video calls

And features, email sequencing, all in one place so pretty much all the features that you can find inside GoHighLevel.

It’s really easy to get to any of those features and functionality.

They do support prerecorded voicemail which is obviously a time-saving feature for sales reps in a predictive dialing feature that allows you to autodial multiple numbers to improve your sales agent productivity.

This CRM is really good when you have sales reps or other people that are selling your product and trying to reach out to a larger contact list or if even you yourself, you’re building a contact list and you’re really trying to outreach to those contacts and get them to buy your product.

It does have a lot of useful integrations with other platforms including:

• MailChimp
• Slack
• Zendesk
• Google Sheets
• Facebook
• Zapier

And with ith Zapier being, obviously an API that can connect you many different platforms.

Some of the drawbacks you’re going to find are that bulk data importing of CSV files will often produce duplicate leads and requires you to do some manual cleanup.

So importing large contact lists can sometimes be a little bit more problematic.

I highly recommend it if you are looking for a CRM that’s primarily geared towards outreach and contacting leads.

Close.com Pricing

• Starter $29/month
• Basic $69/month
• Professional $99/month
• Business $149/month

Try Close.com

13. Agile CRM

Next up on this list is Agile CRM. Agile CRM is a much more flushed-out CRM which will allow you to manage your customers within the full life cycle of reaching out and having them buy your product all the way through support, if that’s what you’re looking for.

Diving into the benefits of Agile CRM, Agile CRM offers a free full-featured sales CRM for up to 10 users, which is explicitly targeted at startups but it’s also great for digital marketing agencies.

It’s really nice to have kind of that free setup for a smaller team, especially as you’re getting started and just needing the basics of a CRM.

The platform integrates:

• Contact management
• Marketing automation
• Real-time alerts
• Voiceover IP telephone

Including social suites and email and web tracking.

So, it has a decent amount of functionality, which would be really great for an agency.

A really cool feature that they have is that you can stick your upcoming appointment calendar online and Agile CRM will automate all of your upcoming voice calls and help you with all of the follow-ups.

So it’s much easier to manage a busy schedule as you would be in an agency.

Other nifty features are that you can easily attach documents to deals, companies, contacts, and emails in app, which can be very handy when managing specific users and really diving into a deeper look at each of those individual users as you mentioned through the life cycle.

Some of the drawbacks are the price increases dramatically as you upgrade between versions, which may cause a problem as your company scales, depending on the profitability.

And the second drawback is that there are not as many customization options as you might find with GoHighLevel.

Agile CRM Pricing

• Free plan
• Starter – $14.99/month
• Regular – $49.99/month
• Enterprise – $79.99/month

Try Agile CRM

Choosing The Best GoHighLevel Alternative

That wraps up the best GoHighLevel alternatives that are geared towards digital marketers, business owners as well as agencies.

All of these platforms are generally really good so it is up to your tastes and lifecycle, depending on which software you should choose.

The most comparable platform with GoHighlevel in terms of features Vendasta which is one of the fastest-growing software in the industry.

The platform that gives you the most value for your money is Kartra.

And the most robust platform with the most functionalities is HubSpot. It’s the best GoHighLevel alternative but the most expensive one.

Hopefully, you found this information helpful.

if you’re still not sure what platform to choose for your business, here is a video that will help you make a decision.