And in this free Digital Marketing Agency course, I’ll show you:

Also, I want to break some things down a little bit further in this guide of how to fulfill those clients that you bring on so you can keep them long-term.

Let’s get started.

The Role of a Digital Marketing Agency

The role of a digital marketing agency is simply bringing businesses new clients leveraging various digital marketing services including:

And it might seem a lot but I know for a fact that getting local business results is very easy.

Here’s the deal I’ve been working with marketing for a couple of years now long enough to know that these businesses could make you a lot of money and this business model is booming in 2023.

The digital marketing business is in huge demand. If you think about it no matter where you go you’re always going to find local businesses and the one thing that they need is more clients.

And this is where you come in to help them as a digital marketing expert.

Also, while most companies and businesses were losing clients and money our company was growing exponentially throughout the crisis because we work in an everlasting niche, which is digital marketing.

Starting a Digital Marketing Agency

So, let’s talk about the digital agency business model.

And for those of you guys who are brand new here, maybe just stumbling upon this blog, just a little background on myself, I run a digital marketing agency. I help small business owners generate leads.

And so I want to show you guys exactly how to make this happen. I don’t make my money from selling courses on how to make money.

I make my money actually running this marketing agency business.

So I want to show you guys the step-by-step of how I got started back in the day, how I fulfill for clients, how you can get guaranteed results in success for your own marketing agency, and hopefully scale up to $10,000 per month.

So let’s just start out with the biggest thing and this is going to sound super cliche.

But the number one thing before starting a digital marketing agency you’ve got to do is you got to pick a service.

#1. Pick a Service

Step number one is deciding what exactly you’re going to sell. This is very, very obvious, but most people just get this wrong.

So what I suggest here is having a service that is as productized as possible and ideally, just one service.

There are a lot of different avenues you can go with this business.

So, I’m going to show you the 6 services that you can go out and start selling.

And some of them require literally no experience!

Let’s get started.

1. Web Design

Web design is one of the most demanding digital services in the market because business owners know the importance of having a professional website.

In fact, this is how I started my entrepreneurial journey. My first ever business online was a web design business. And it was a very successful business.

With this business model, you can also make recurring income selling web hosting.

Read More

If you want to learn more about selling websites, make sure to check out my completely free 7 Day Website Challenge where you’ll learn exactly step-by-step how to sell websites for clients (even if you have no experience.)

2. Directory Listing

Another service that you can offer that’s very, very quick. Turnaround is directory listings. A lot of these businesses, don’t understand that they need to be on websites like:

• Yelp
• Trustpilot
• HomeAdvisor
• TripAdvisor
• Yellow Pages
• Glassdoor

If you can go out and optimize their Google my business and then optimize their directory listings, you’re going to get them phone calls.

Now, if you’re wondering how you can go about that a little bit better. For this, you can use any review management software like SemRush Listing Management which is a great tool that allows you to check all of your directories and see if they’re consistent within Google’s algorithm.

Then all you do is type in the business name, click on the little search tab and now it’ll show you a consistency score throughout Google.

And this is checking all of the major directories. So, when you take on a client or you want to take on a client, you know how consistently they look across Google. And this is one of the easiest services to sell.

3. SEO

So basically what search engine optimization is, if you get a client and they have a website, it’s helping them get their website ranked on the search engines.

There are several different strategies to help get your client’s website ranked for specific keywords.

Read More

SEO is a huge topic and if you want to learn more about this digital marketing service, here you’ll find out the 8 best ways to make money with SEO.

4. Email Marketing

The next easy-to-sell service that you can leverage with your digital marketing agency is one of my favorites because the ROI is absolutely insane. And that is email marketing.

Most people that have been in the business for a few months, or even a few years, have an email list of past clients, past customers, and past leads that you can just leverage.

So you take this list of leads, this database that they have, and you upload it into a digital marketing agency software like GoHighLevel.

And then you can blast out some promotional emails and really quickly you can get these results for your clients by bringing in new leads right out the gate.

And the ROI is absolutely incredible because it really costs a few pennies to send out a couple of thousand emails.

5. Social Media Marketing

You can also start a social media marketing agency where you provide social media services for clients.

Social media management is quite easy to sell service and the funny thing is, most of your clients are going to think this is way more important than it actually is to grow their businesses.

6. Google My Business Optimization

A lot of people overlook, Google My Business, but in reality, it’s free to set up. You can quickly find businesses that aren’t listed on Google.

All you have to do is type in the query and it’ll show you a list of companies who haven’t even registered their business on Google my business.

It’s so easy for you to pick up the phone, dial all of these businesses and just say,

“Hey, I noticed you weren’t listed on Google. Is there anything we can do for you to expedite that process?”

Something along those lines. We’ll talk about how to approach a business later.

Tips on How To Choose Your Dream Service

You don’t want to sell SEO and email marketing, and whatever else, you want to have ideally one service that is as repeatable as possible, i.e. productized.

What that means is, you’re ideally doing the same thing over and over again, for every single one of your clients who haven’t a completely custom new process every time because that just simply doesn’t scale.

Beyond that, you want something that is a high ticket and recurrent so you don’t have to go find a new client every single time.

And beyond that just whatever fits with your skills and your strengths and your interest, right?

Whatever you’re actually interested in doing as a service.

Now, again, stick to one thing ideally, though, when you started now it’s okay to kind of play around with different things. It’s not scalable, but you don’t have to build a scalable business from day one.

You just want to experiment in those early days and figure out what are you interested in and what are your strengths.

Read More

If you’re still struggling at this point, check out this complete list of 12 Digital Marketing Services You Can Sell In 2023.

#2. Determine Your Ideal Niche

Now we have a service to sell, you have to figure out who is going to be your ideal customer. And generally, again, I say the same thing, you want to be a specialist in almost all cases.

So what I usually recommend for beginners is starting with local business type. To help you find a niche here is a list of the most profitable niches:

It doesn’t really matter what niche you choose because the strategies that I will teach you will work in any sort of the above digital marketing agency niches.

Choose one that you feel most comfortable with or that interests you the most.

If you start with local businesses, it’s really, really easy to get the results, it’s really hard to screw it up, and is usually quite easy to approach them and talk with them.

Choosing a Niche Tips

Please don’t make the mistake that I’ve done in the past. What I used to do when getting started. I was literally going through all the different niches and trying to help everyone.

And because of that, I wasn’t able to actually see any results…

So, pick one industry ideally where you already have relationships in that industry.

If you don’t have any relationships you feel like I don’t know anyone that even owns a business nothing like that. Pick something that you’re somewhat interested in.

So if you’re interested in physical fitness, personal training all that stuff start diving into that world.

Now, let’s talk about some free organic ways to actually get clients for your agency.

#3. Find a Client

Let’s first some easy ways to get your first clients 100% for free. So you don’t have to invest any money. 

This is just investing your time to get these first clients.

1. Post on Your Facebook and Linkedin Profile

The first one that I like to do and what I did when I first got started is just posting on Facebook to connect with your friends.

So for example, let’s say you’re going to work with realtors like I said, this works for any industry that doesn’t really matter.

But I’m in the real estate space so if you guys want to kind of copy and model exactly what I this is what I would do I go through and I post on my Facebook profile and say:

Social Media Post Example

“Hey everyone,

I’m starting a marketing business. Does anyone know a real estate agent, or are you a real estate agent?

I’d love to help you go and get more leads for your business.”

And then from there what happens is you’ll get some likes, you’ll get some comments. Maybe people tagging other people that actually are real estate agents.

And the great thing is you can also do this over on Linkedin.

Because people that are following you on Facebook or friends with you on Facebook they’re gonna be completely different people on LinkedIn and LinkedIn is more of a business-minded approach so you could do the same exact strategy on both of those platforms.

2. Join Facebook Groups in Your Niche

The second thing that I would do is I would start going through and joining Facebook groups, and the same thing goes for LinkedIn. 

You can join Facebook groups that have your ideal target customer.

So for example, if it’s a dentist. Start joining some dental groups on Facebook and some dental groups on LinkedIn.

And once you’re approved don’t go through and spam inside the group. No one is going to like that. You’re going to get kicked out super quickly.

And the reason why you want to do this is that when you post on your personal profile down the road in the future they’re going to be your ideal client and they’re going to see your posts.

They’re going to see your posts about maybe past client success stories or different things like that and so they’ll start to get to know who you are, what you do and how you can actually help them.

Now, a quick reminder here, don’t add every single person in the group because you’re going to easily get blocked by Facebook.

But I would go through and add maybe 15 to 20 people every single day and yes, it’s going to take about five to 10 minutes of your time but these are free ways to get your first clients.

3. Search for Customers on Google

The next step is to go to Google and type in, for example, if you are working with dentists type in “dentists near me” or dentists in whatever city you’re located in.

And see what ads pop up at the top.

And this is because if a dentist is running ads that means they have bought into the concept of going through and advertising their business, and more than likely they have a successful business that they can actually invest money into advertising.

And so you can click on the ad go to their website, reach out, contact them and see if you can help them with maybe their Facebook advertising, maybe their Instagram advertising.

They probably already have someone running their Google ads, obviously, because that is why the ad is showing but can go through and offer other services as well.

And they’ve already kind of been sold on the concept that they need to advertise to grow their business.

So a great thing is, is it’s a lot easier sale instead of going through and finding someone you have to convince and sell them on the idea of advertising.

When you’re first getting started it is ideal to work with clients that are in your area because then you can meet with them in person. You could just build a lot more trust and rapport right out of the gate.

Pro Tip

And to make your life easier I highly recommend using lead generation tools like UpLead. It’s one of the best lead generation software out there with very unique features. You can find thousands of potential clients for your agency with just a few clicks of a button.

4. Browse Google My Business

So staying on Google here for a second because there are several other ways we can actually go through and get clients 100% for free here.

So if we type in “dentists near me” or “dentists in your local city”, if we scroll down below the ads (the ads are going to be at the top) you’re going to have reviews of local dentists or reviews of local chiropractors or whatever industry that you’re in.

Now more than likely if someone has some reviews or they have Google My Business.

Those local businesses typically have gone and hired some sort of marketing agency to help them get reviews or help them get their business on Google My Business.

So once again this goes along the lines of the concept that I talked about a little bit earlier, that they are willing and ready to invest in their business, in their marketing, their lead generation, and in their growth.

So these are great prospects to go through and reach out to offer your services.

So just real quick, I want to share two more free ways of going through and getting clients for your digital marketing agency business.

5. Join Local Networking Groups

So another way is leveraging local networking groups.

There is a group it’s called BNI.

The whole idea of this group is to help other people expand their business and have referrals and so everyone’s going there with the mindset of giving you referrals and helping you out with your business,

And I actually went to some of these BNI networking groups back in the day and at these groups, they have like a dentist, they have a chiropractor, they have a real estate agent, a mortgage broker.

There is basically somebody in your local area that does like pretty much all the basic services.

So what you can do is you can go there and you can let people know who you are, introduce yourself. You can network, and let them know how you could help them.

So it’s a great way to get to know other people in your community and potentially bring on a new client for your digital marketing agency.

Read More

Check this in-depth guide on How to Approach A Business To Sell Your Digital Marketing Services and find out how to:

• Make a good first impression
• Master your sales pitch
• Develop a unique selling proposition
• And more!

6. Start Digital Marketing YouTube Channel

So one more, just stick with me here because this one’s super cool, and then I’ll show you guys how to guarantee your success and results for all of your clients. So this is leveraging YouTube.

The great thing about it is you can post a video on YouTube and you can get some exposure now you can also get exposure 6 months, 12 months, or 2 years from now.

Social media posts’ lifespan is no longer than a few days. Whereas with Facebook or Instagram, you make a post and that post kind of dies out after 24 to 48 hours.

Whereas with YouTube, somebody can search for a specific keyword and they can find those videos months or even years down the road.

And yes you probably will not get millions of views.

However you’ll get VERY targeted views and these are all new potential clients that could come into your business, not only now but in the long term.

So what you want to do here is just think about what your ideal client would be searching on YouTube or Google to help grow their business.

For example, let’s say you are working with dentists. So you could say something like

• “The Best 3 Facebook Ads for Dentists”
• Dentists Lead Generation”
• “Dental marketing”

Or different terms like that.

Then you just go through and shoot videos on it and you show them how you can go through and help them with their marketing.

And honestly, you don’t even go through and pitch anything. You just show massive value.

7. Leverage Referral Marketing (Word of Mouth)

The great thing is once you actually have some results and success. Then you may ask your client for other referrals.

“Hey, do you know any other dentists?”, “Do you know any other chiropractors?” or anyone else that I can work with?

This way you’ll become recognizable in the digital marketing industry.

Referral marketing is one of the most overlooked forms of marketing.

Read more about how to get clients for a digital marketing agency

If you want to learn more about selling marketing services make sure to check out this step-by-step guide to how to get clients for digital marketing and discover more ways to get clients like:

• Cold calling
• Cold emailing
• Social media outreach
• And more!

#4. Deliver Results For Your Clients

Okay, now you have your first client. Now you might be wondering:

“What do I do?”

“How do I actually run get them results?”

Well, the whole point of getting the client results is to help them get more leads, help them make more money, and more sales.

It’s very, very important at the beginning stages here, you want to get really good results for your clients.

I want to show you how to successfully get the results for these clients and guarantee that when you bring on that new client, you actually get the results so you can keep them in the long term.

So, let’s talk about running a digital marketing agency.

1. Generate Leads For Your Clients

Now the first thing that you need to do in order to get sales is to help them generate leads.

The platform that I use in my agency to generate leads is GoHighLevel which is an all-in-one digital marketing platform designed specifically for marketing agencies.

They give you so-called Snapshots for nearly every niche you can think of. Snapshots give you the ability to deliver an account snapshot and everything that’s in that account to another account that you set up in HighLevel.

But what I like about GoHighLevel the most is they provide step-by-step training to sell digital marketing services which is very cool.

By the way, GoHighLevel offers our audience a 14-day free trial.

But you can also use ClickFunnels if you’re more familiar with this platform.

So now what you want to do is create a simple landing or capture page.

And you want to have some type of hook to actually get the person get their potential clients interested to put in their name, their email, and phone to actually become a lead.

So here’s an example for the dentist industry.

You can see it’s a very clean, professional landing page.

2. Set up Campaigns

If for example, you decided to run paid advertising now you set up a campaign for your client.

And I’m not gonna cover this in this article because it would be not an article but an entire book.

You have many options when it comes to learning all these different marketing skills.

You can find tons of online courses that teach you the concept of digital marketing

If you don’t want to waste your time and get no fluff online course, I highly recommend Fiverr’s Paid Advertising: Social And Search.

It’s probably one of the best online video courses in the market taught by the top digital marketing experts.

What you’ll learn in this course?

This is the course that I’ve finished and recommend to all my students. And especially useful for a digital marketing agency is module 8 – “Lead Generation with Facebook Ads”

3. Communicate With Your Clients

That is the most important part of digital marketing agencies is making sure that you’re communicating with your client effectively.

I’ve had so many types of people telling me that they’ve been fired.

And I asked them the first question that I always ask is how much more are you talking to the client?

The answer is I didn’t talk to them for the whole month.

Look, that is an unprofessional salesperson. That is an unprofessional business owner. People want to hear from you.

You guys need to understand that when people pay for marketing when they invest in your marketing is what they’re doing is, is they’re throwing their money into a black bag and throwing it in the galaxy.

They don’t know what you’re doing. You need to tell them what you’re doing.

So my way to combat this is I use TeamWork, which is software where you can literally manage and all your project management.

So you can put your clients, you can update what you’re doing for them. Some companies do every single post on Facebook, this is just an option for you.

You don’t have to go about it like this, but this is the best way to communicate with your clients besides email.

Nobody wants to do that. If you can stay communicated with your clients through TeamWork each and every day, they’re never going to fire you.

I promise you clients would rather hear from you more than see results as crazy as that sounds.

4. Show Your Clients The End Result

Your client has to see the end result of your work whatever you’re offering.

You can show everything that you actually are going to do because the truth is at the end of the day, the dentist, the real estate agent, the mortgage broker, the chiropractor, they don’t want to do what you’re going to be doing. 

They are so busy running their businesses.

They don’t want to run Facebook ads so you can show everything that you’re going to be doing.

They don’t want to go set up landing pages.

They don’t want to set up their websites because that is not where their expertise and their time are best used.

And so they just want to know what you’re doing and from there after they see that you can help them get results they’re like,

“Okay, this guy knows what he’s doing. I’m going to carry on.”

And this is how you can get lifetime clients for your agency.

Why Getting Good Results For Your Clients is Essential For Your Agency?

Don’t stop prospecting, don’t stop outreach, don’t stop trying to land clients, but make sure you get really good results for them because if you get really good results for them it does two things:

1. More Referrals

Number one increases the chances that you’re going to get referrals. And referrals become really a big part of this business over time. Again, it is a people business.

2. Confidence Boost

And number two it’s going to give you a massive confidence boost which is really going to help you with landing your next clients.

It’s really difficult than getting that first client. A lot of it comes down to yourself; your lack of skills, your lack of experience, and your lack of confidence.

By having a client you got really good results for, it’s going to massively help with landing the next one.

So get them really good results as you should anyway.

Because, there are a lot of people in this whole make money online thing and they’re hyping up that starting a marketing agency is easy, but it’s not.   

And they’re not really emphasizing the need to actually get the clients really good results, which is essential for building a long-term sustainable business.

#5. Price Your Service

A lot of people ask me about how much to charge really in the beginning.

According to webfx.com, the average cost for digital marketing services in 2022 ranges from $2500 to $12,000 per month, $50 to $500+ per hour, and $1000 to $7500 per project.

I would probably start out charging between $500 to $1,000 per month and then whatever they charge or whatever they want to spend on advertising.

That is in addition to whatever they’re paying you.

So if they’re paying you $500 per month, plus they want to spend $10 a day on ads.

Well that is $500 going directly to you and then $10 per day on ads is going directly to Facebook.

And a great way to take payment there is a merchant processor called