Legrand, the global leader in electrical and digital building infrastructure solutions, has launched its marketing #AllRounderSwitch campaign that captures the essence of India’s multitasking culture. The campaign promotes the new Allzy product.  Featuring remote control capabilities, integrated USB charging ports, and a range of contemporary colors that seamlessly blend with contemporary aesthetics, these switches go beyond the conventional.

The campaign film, directed by Arunima Sharma, portrays individuals from diverse backgrounds and regions, with the Allzy switch central to their stories. The accompanying anthemic song, “India Ke All-rounders,” encapsulates the multitasking spirit that defines the nation.

With a robust go-to-market strategy, Legrand is ensuring the reach of the Allzy range across the length and breadth of the country. This comprehensive approach includes strategic partnerships with leading news networks for banner ads, captivating Out-of-Home campaigns spanning 23 cities, and a strong digital presence across diverse platforms, including OTT.

Priyanka Dey, Head of the creative agency behind the campaign, explained, “Our nation thrives on multitasking and seeking products that complement this dynamic approach. Allzy, positioned as the all-rounder switch, aligns seamlessly with this insight.”

Within the vibrant tapestry of the Indian consumer’s aspirations, the Allzy range stands as a resounding testament to our unyielding commitment. At Legrand, we have perpetually strived to be more than just an observer; we have aimed to be an interpreter of the dynamic shifts in lifestyles. The Allzy range encapsulates not only the cutting-edge features and aesthetics that seamlessly integrate with modern living but also the very essence of our customer’s aspirations. In every switch, every innovation, we hear the rhythm of the Indian consumer’s heartbeat, and with Allzy, we harmonize that rhythm with a symphony of excellence”, remarked Mr. Sameer Saxena, Director of Marketing at Legrand.

“Switches are the heart of every home, connecting and controlling various aspects of daily life. Integrating them into the stories of all-round Indian individuals was a natural fit. Legrand holds a robust position in the premium segment,” explained Mr. Laxman Tari, Head of Brand and Digital Business. “The Allzy campaign not only commemorates the multi-tasking essence that characterizes our nation but also ensures that the brand is accessible to every Indian. To enhance brand awareness, we are journeying to numerous corners of the country with a multitude of media strategies.”

With the launch of the Allzy range, Legrand is set to elevate customer experiences while expanding its footprint across the nation. The brand’s focus on inclusivity and innovation is poised to redefine the way Indians interact with electrical solutions. Additionally, Legrand’s dedication to accessibility is exemplified by the ongoing retail activation drive across 85+ cities. This initiative underlines Legrand’s commitment to making innovative solutions readily available to its customers.

Furthermore, Legrand’s Digital Business Unit has ventured into the Direct-to-Consumer (D2C) space with the Legrand E-shop portal. This strategic move allows customers from all corners of India to effortlessly access and purchase Legrand products, adding a layer of convenience to their lives. Legrand’s unwavering commitment to customer experience is evident through its state-of-the-art experience showrooms located across 50+ locations. These innovative setups, such as Innoval Studio and Zip stores, enable customers to explore and experience the brand’s offerings firsthand.

In a grand reveal, Legrand showcased the Allzy switches as an embodiment of the modern Indian’s ability to juggle various roles effortlessly. With features like remote control capabilities, integrated USB charging ports, and a selection of contemporary colors that seamlessly integrate with modern aesthetics, the Allzy switches offer more than the conventional switch.

To watch the Ad Campaign click here

Please find the credits for this advertisement below:

Client: Legrand (India)
Director: Arunima Sharma
DOP: Jay Oza
Producer: Katyayani Mudholkar
1st AC: Alpesh Parmar
Production Designer: Snigdha & Pankaj
1st Ad: Anoj Nair
DA: Nishi Doshi
2nd Ad: Vidya Nair & Adhwish
Line Producer: Ramin Yazeshani
Casting Director: Rakesh sharma (Mukesh Chhabra Casting Co.)
Costume Stylist: Gayatri Thadani
Costume Assistant: Tejuka Shinde
Makeup & Hair: Ruby Irani
Choreographers – Vishal Kumar & Harshvardhan Karambal
Asst. choreographer – Saleena khan
Gaffer: Abdullah Chaudhary
Focus puller: Deepak Sharma
Grips: Light and Light

Post Production Credits:-

Offline Editor: Abhimanyu Chaudhary
Online: Swadesh Prasad
Colorist: Anastasia Chervonna
Voice Over Artist: Prerna Chwala
Sound Engineer: Richard Francis
Sound Studios: Famous Studios
Post Producer: Kamleshwar
Asst. Post producer: Adhwish
Accountant: Govind Jha
Spot Head: Kashinath Alim
Office staff: Ramakant
Naijo-No-Ko: Shivani Kelkar

The post Emphasizing India’s Multitasking Spirit with ‘India Ke All-Rounders’ Campaign” by Legrand India appeared first on Media Infoline.